For a powerful SEO strategy, we need to optimize our website content for search engines, add relevant keywords, include meta descriptions, title tags, and improve the technical SEO. While these are a few crucial components of the search engine optimization strategy, website design plays an equally important role. In fact, your website design can make or break your SEO.
Why Your Website Design Matters?
Sure, it is your SEO and SEM strategies that bring traffic to your website, but what after people land on your website? It is your website design and interfaces that are responsible for convincing your audience to stick around and take the necessary actions.
You may be offering the best quality products at the lowest possible price, but it isn’t going to influence your customers’ buying decisions until they are satisfied with your website design. A good website design leaves the first impression on your audience.
So, What Kind of Website Design Do I Need?
You don’t need to be ultra-creative with your website, just a simple and professional-looking site that’s easier to navigate is enough. For a startup, a user-friendly and simple website design featuring high-quality and relevant content can go a long way in attracting your target audience. Besides, there is a good chance your audience will recommend your website to others if they like the design and offerings.
Do not focus too much on creativity or trends to make it visually appealing. For example, website owners are adding parallax backgrounds and sliders to improve the visuals, following the latest website design trends. While they may look good on your site, these creative ideas can also distract your audience. In addition, the more creative elements you add to the site, the more coding you will need. This might hurt your website’s loading speed and functionality. Here’s how you can design a website that attracts your prospects and increase your conversions.
According to Statista, Mobile searches contribute to half of the total web traffic. It’s easier for people to make a search on their mobile screens instead of opening the PCs. The popularity of mobile searches has increased exponentially in the past few years. It’s become important, more now than ever, to optimize your website design and experience for mobile users. Since a majority of searches are made through smartphones, you need to ensure that your website offers the same experience on smaller screens as desktops.
Mobile compatibility has become so important in your SEO that Google has started ranking your website based on its mobile design. Google has also announced that it will incorporate the Core Web Vitals (an indicator that shows your website performance on mobiles) into its ranking algorithm. So, focus on the mobile experience and make your website mobile-friendly.
Clear CTAs (Call to Action)
The right SEO strategy can bring your audience to your landing page, but it doesn’t tell people what to do next. You are supposed to guide your audience through the sales funnel to help them complete the purchase. Once your audience arrives at your landing page, they must have a clear idea of which action they need to take. It’s your CTA (call-to-action) that helps people navigate your site and take the right action to complete the transaction – whether it is subscribing to a membership plan or buying a product from your landing page.
The accuracy of the CTA depends on the copy, but your website design is equally important. That, however, doesn’t mean you can add bright and funky colors to attract the attention of your audience. Never use any cheap effect or cool design, as it can hurt your website credibility. A good website design includes a well-written and easy-to-locate CTA that’s tailored to the audience’s requirements. It is simple, clean, and professional.
Simplicity is the key to an attractive web design. When someone visits your page, they take only a few seconds to decide whether they should stay or hit the back button. So, an eye-catching website and attractive visuals can draw their attention to your brand. Your viewers check your homepage to determine the quality of your offers. So, keep the fonts, typography, colors, and layout simple. Let your audience enjoy a seamless experience exploring your site.
Offer Free Downloads
The SEO strategy alone isn’t going to increase your conversions. The competition has reached a level where you need to offer free products and unique services to catch your audiences’ attention and convince them to buy from your store. Your website viewers find your page through different sources.
Some might click on a social media link that directs them to your landing page, while others might get to your website through a guest blog. However, these people will not stick around if they don’t know what action to take. Free downloads and free resources are a great way to keep them engaged with your brand. Most importantly, these free resources help you build a solid email marketing list, adding people who are interested in your offerings.
Keep the Structure Simple
Over-engineering is another common cause of distraction, A complex website structure can affect your organic search visibility. Make sure you keep the blog titles, tags, website URLs, and other links simple and easy to understand. It makes it easier for your audience to remember your website pages and understand which page they are directed to.
There is more to your website design than aesthetics. Just giving it a cool and creative design does not guarantee a successful website. The functionality, navigation, and CTAs play an important role in keeping up your audiences’ engagement and converting your prospects into leads. Your goal is to make your website user-friendly and professional.
It should be easier to navigate and filled with content that your audience can relate to. Your job is not done with setting up your website. Instead, you should track your site’s performance and keep improving its structure to make it as clean and user-friendly as possible.