If you have not taken to advertising on social media, you are leaving way too much money on the table. Social media offers an innumerable number of advantages. What’s worse? Your competitors are most probably cashing in on the benefits of social media. Statistics reveal that more than 80% of business executives already reckon with social media as a vital part of their business.
A business that does not get on social media is taking an uncalculated risk. It is only a matter of time before such a company is edged out of the market. And that is not an exaggeration.
You ask, Why’s social media so powerful? So powerful it can determine who wins and who doesn’t? Let us consider the United States for instance; 81% of Americans are on one social media! You can’t determine where potential customers are positioned. But you can choose to take your business wherever they are at.
As you can now see, one of those places is Social media. And you can have their attention at relatively (much) lower cost than you would with outbound marketing. If your business is not already on social media, be sure it is telling on your bottom line.
A Closer Look
Perhaps you are a baby boomer? You’re one those people who need help with uploads and downloads and all other loads found in between? You have heard the word the thrown around but never really knew what it meant? Here is your crash course on what social media is.
So what is Social media? The social media platform is a virtual online community. It allows individuals and businesses to connect online, regardless of separation in the distance and possibly, time. A few of the prominent social media platforms are Facebook, Twitter, Instagram, YouTube, LinkedIn, Reddit, Pinterest, WordPress, Medium, Tumblr, Yelp, Trip Advisor… On and on the list goes.
What then is Social media marketing? You guessed it! It is the use of any of these platforms to promote products or services. Now that you have caught up let us look through 10 of the advantages of advertising on social media.
1. Assess to a Large Audience
This has to be one of the most significant advantages social media offers businesses. Facebook and YouTube reportedly are the most engaged of the social media platforms for U.S. users. Respectively, the figures are over 73% and 68% of U.S. adults. To put that in perspective, that is a whopping 170million (or so) people. With a well finely crafted marketing plan, you can quite easily convert these folks into leads for your business.
2. Increase your Brand Awareness
While your business may not cater to everyone online, brand awareness is still worth a lot. Costumers generally prefer to buy from brands they recognize; the ones they’ve come to perceive as reputable. This is even truer for online markets. Frauds and scams have got people on their heels, perhaps now more than ever.
Businesses online would have to build trust with their online leads if they must overcome the reluctance in them. Take advantage of the exposure social media marketing offers and get your brand in the faces of potential customers quickly and easily.
Review websites such as Yelp and Trip Advisor are built to help companies credibility. Enlisting with them and having good ratings would help boost client confidence too.
3. E-word of Mouth
Call that ‘e’ easy if you will. It really means electronic, though. Social media takes a great tool and makes it even more fabulous. With just a few taps or clicks, delighted customers can get the word out on your business faster and farther than you’d ever imagined. Social media makes it easier for customers to share their experiences with friends.
E-flyers and videos are invariably an essential part of social media. You should consider allowing your media content to be handled by experts. They will create captivating imagery, and that customer will be more willing to share.
4. Share Your Brand’s Story
Telling your brand story humanizes the experience for clients and prospective clients. On social media, you don’t want to be extremely formal or informal. You got to find a balance somewhere in between. Communicating your business mission in new and exciting ways, sharing stories about client experience, and staff is a great way to achieve this. You may even latch on to fads and trends in a way that is uniquely you.
5. Geo-Targeted Ads
With sponsored ads on social media, you can direct your advertisement with a laser-like focus. You can target particular sex, age-group or geographical area. Say you operate locally in the Orange County region; you could choose to maximize our local audience first and then scale up from there. Furthermore, you can utilize the built-in analytic tools to track the success of every campaign. Geo-targeting is an incredibly powerful tool. It ensures that money spent on promoting your products and services is maxed out.
6. Increasing your traffic
There are several ways you can link your social media pages to your website. You could and should display your web URL in the bio section of your social media pages. Almost all, if not all, social media have a bio section. Use the URL in your Call- to Actions; ‘Visit Now, Find out more, Swipe Up’ and so on.
You may also share snippets of blog posts from your website on your Social media. You then add the URL for interested users to continue the reading on your website. The result of this, of course, would be increased web-traffic.
Surely, by now, you see that Social media requires its detail of work even though it offers several benefits. You haven’t got to let that overwhelm you though. Simply hire the services of a top digital marketing firm in the USA. They know what to pay attention to. Then you too can focus on the core of your business.
7. Higher SEO Ranking
SEO in full reads Search Engine Optimization. It’s merely an unending series of processes that help your business rank higher in search engines. The goal is to see your business come up higher when a niche related query is made on say, Bing or Google. It’s about increasing visibility. Social media has a role in enhancing your SEO results.
8. Social CRM
With social media, you get to have continuous engagements with clients. You have insights into their thoughts on your business- from grievances to delights. That’s valuable feedback, don’t you think? You can use the feedbacks to improve your operations.
Today’s clients take to social media to share their experiences with a brand- Whether it’s good or bad. You should be prepared to handle negative feedback. Negative feedback well-handled could turn out to do more social good than harm to your business.
9. Closer to Competitors
If there’s anything social media does more than any other traditional marketing, it’s this; it reminds you not to rest on your laurels. Almost certainly, other 21st century entrepreneurs in your niche are taking advantage of Social media too. Signing up your business on these platforms brings you closer to them. You’re continually seeing entrepreneurs like you, breaking new frontiers. That should be a real source of inspiration!
Not to mention that you kept are abreast of best practices, disruptive innovations and any new development for that matter.
10. Less Expensive than Traditional Marketing
For the most part, social media is free to use. It doesn’t take a big budget to be on social media. The only time you may have to spend money is to do a paid advertising campaign- what we call sponsored posts. Isn’t that wonderful?
All that you need is a carefully crafted marketing plan, a professional graphics designer to help with the media content and a social manager- to keep doing the posts and respond to customer queries.
Bonus Point: Increased Customer Loyalty
When you commit to having one-on-one interactions with customers on your various platforms, you show that you are concerned about their satisfaction. When a customer senses that a business is committed to him or her and not just their bottom line, it engenders loyalty in them. Loyal customers will be your brand’s ambassadors. They will spread the word about your business and bring you that which every business needs to thrive- repeat business!
Why not Latch on?
Like we said earlier, although social media marketing offers many benefits, you’ve got to find the best online marketing agency to hire to help you with the process. Doing it yourself would turn out to be an ineffective use of time and a waste of your marketing spend too.
Social media marketing must be treated with care and handled meticulously as you would traditional marketing. Why not hire Search Engine Projects one of the best social media marketing in Orange County, CA and let’s help you reach your Sales and Marketing goals?
If you aren’t already there, you shouldn’t take too long to get on Social media. Sign Up and build a significant following. The benefits are numerous and the cost, little. Nothing ought to get in your way.