As a digital marketer, your task is to try out several strategies to try and drive sales. This task can be quite challenging, and not knowing which strategies to drive more sales can be puzzling. However, the truth is that you have to direct all your attention to the strategy that’s most effective for you to succeed. One of the most effective strategies for digital marketing is authentic video endorsements.
As a beginner, you might not find video testimonials on a website compelling, but actually, they are. Often webmasters bury them behind a tab called “Testimonials” instead of featuring them on a banner or link on their home page.
Video endorsements make use of sound psychology and sales principles to speak to your audience. They also help to convince prospective customers that you are offering a quality product or service.
In this article, we will be looking at the basics of video endorsements, how they work, and why you need to invest in them. We will also be providing helpful tips on why you should choose Search Engine Projects for video endorsements.
What is an authentic video endorsement?
An authentic video endorsement is the creation of a quality and detailed video where a client shares an experience with you or your company.
It could also be a video presentation of a customer’s review of a particular product or service offered by your company or brand.
Generally, authentic video endorsements include who the client is, what the product is, how the product or service is used, and why the clients recommend your brand or company.
For an authentic video endorsement to be an effective digital marketing strategy, it has to be clear, simple, and convey a specific message on a product or service.
What Is the Importance of Investing in Authentic Video Endorsements?
On expensive TV commercials, you often see scripted actors portraying clients, and because of slick scriptwriters and clever editing, they are somewhat convincing.
By interviewing your best clients professionally, your prospects get the real story of why your brand or company is a solid choice. No, they don’t have perfect teeth, skin, or great bodies, but neither do most of us. People resent being fooled, that’s why authenticity is critical to your success.
Investing in authentic video endorsements is a profitable long-term investment that enhances business productivity. These endorsements convert leads into sales, and prospects into customers very quickly.
There are several good reasons you should invest in authentic video endorsements, some of which include:
Allowing Customers to Experience How the Brand, Product, or Service Can Improve Their Lives
Advertising is a great marketing strategy that helps you pitch your products and services to a target audience. As good as this seems, it’s the first step in creating a new client. Every brand, product, or service has stiff competition, and it’s tough for potential clients to choose, which will genuinely improve their lives.
With authentic video endorsements, your prospects see and hear in practical terms how your product or service can improve their lives.
They speak to expectations a lot more than basic ads do and help you increase sales, especially when search engines are leveraged. Heed the saying, “hits don’t make you money…sales do.”
People Tend to Trust Other People More Than the Company Itself
As more and more businesses come into a market, trust begins to diminish. This is normal behavior because not every business will get it right, and one business getting it wrong could affect the expectations of the whole market.
Over time, many customers have been disappointed with what they get compared to what they were offered, making it difficult for customers to trust brands and companies based on what they say.
People tend to trust the real stories of people just like them more than advertisements that use paid spokespeople and scripted actors. Humans often relate more with other humans than a business.
Leveraging Social Proof to Increase Sales
Social proof is a belief system that causes a set of people to follow the behavior of others because of some attachment they have with those people.
The reason why many large companies and brands make use of high-profile individuals in society to market their product through endorsements is through social proof.
Social proof is a powerful force not just in decision making, but also in building customer trust.
How Does Obtaining Authentic Video Endorsements Work?
For many clients, getting started may seem confusing and complicated. On the other hand, knowing how it works helps you understand how straightforward and effective the process is.
All you need to do is select the clients you’d like to replicate, send them a simple e-mail, and chat with them to set up a convenient time and day to shoot the video.
Ask your client what the proper time for a brief video interview will be.
When selecting your best clients to have professional interviews, it’s wise to focus on “inclusion.” Age, gender, ethnicity, and diversity are all critical inclusion factors to consider in your video testimonials which will demonstrate a successful strategy.
With regards to the camera, sound, lighting, and other technical details, a trusted professional costs far less than employing an amateur.
For an authentic video endorsement to be effective, it has to be concise and straight to the point. The questions asked should be brief and open-ended as it allows customers to express themselves better. How often have you seen amateurs ask, “Do you endorse the product?” What’s the answer? “Yes.” Does that sound like an authentic video endorsement?
As a company or business owner, you need to start researching what your target audience is. Focusing on your target audience will yield more results because the product or service is geared more towards them.
Why Choose Search Engine Projects for Video Endorsements?
Often people ask if it is possible to create video testimonials on a website without a professional. Yes, it is possible to have it done by yourself, but it’s like defending yourself in court without a competent lawyer: it’s risky.
With the ever-growing technology revolution, more and more brands, products, and services are being established online. How does one stand out in the competition to gain more sales? More and more digital marketers are beginning to learn about authentic video endorsements. It would be wise to choose a reputable digital marketing company like Search Engine Projects to leverage these digital assets. Besides your website, they are essential additions to your social media strategy to bring in more potential clients.
Below are just a few key reasons you should allow Search Engine Projects to manage your authentic video endorsements. These include:
To Save Time
Once you select your best clients and send out properly worded e-mails, your work is complete. We guarantee to complete projects on a quicker timeframe than other top digital marketing competitors. We have the skills and experience to ask the right questions to achieve the results you want to close more business deals.
Helping You Stay Within Your Budget
An ideal number of authentic video endorsements is 18. We offer packages of 12, 6, and even three to get started. Depending on your budget, these authentic video endorsements can be charged based on tiers. Sure, you save by investing in a larger package just as you would by shopping at a wholesale store, but even a starter package of three can generate business quickly.
To Come Up with Ideas Peculiar to Your Business
One of the “hidden benefits” of conducting authentic video endorsements is listening to the complete interview and the clips we use. The skilled interviewer that we endorse asks probing questions about your business that you and your team will be amazed to learn about. Such as, “What differentiates your business from others?”, “How did the client find you?”, and “How did they fix a difficult situation for you?”
One great benefit you receive from us as a digital marketing agency is that “focus group” fees are free. In contrast, advertising agencies charge substantial fees for conducting focus groups.
When you decide to choose us as your go-to digital marketing agency, we not only help you create authentic video endorsements but also come up with a myriad of ways, including utilizing Yelp as a medium to grow your business.
The most important reason for implementing authentic video endorsements is that it is an effective digital marketing strategy in today’s competitive marketplace. We can help you scale up your business, practice, or company.
At Search Engine Projects, our team of hard-working professionals is committed to helping you create high-quality, genuine video endorsements at affordable prices.
Contact us today for a free, complimentary consultation.