Plastic surgery is a highly competitive field, with an increasing number of surgeons graduating each year. To stand out and attract a large patient base, a well-thought-out marketing strategy is essential. Here are some top strategies that plastic surgeons can employ to increase their patient numbers.
Digital Approach: The Key to Having Healthy Plastic Surgery Practice
Long gone were the days when cosmetic surgeons and other body enhancers relied solely on referrals and other non-digital methods when marketing their services. We live in the 21st century; the age of social media, the era of digital marketing and advertisement. Social media marketing for cosmetic surgeons is one of the easiest ways to attract new clients. This is because plastic surgery as a field requires a lot of visuals to convince patients and potential customers; they need to see for them to believe.
You can’t just showcase your services and expertise with an ad on the pages of the newspaper or begin to distribute simple flyers with lots and lots of writing. Your customers/patients aren’t there! Besides, high-quality images of your work might not be featured to your satisfaction. Don’t get us wrong, many have found their target customers through paper ads, but as said earlier, your patients are not there. Going digital is not the only way, but it surely is the best way to attract new patients and connect with existing ones.
That being said, here are some top marketing strategies you can employ to increase patient turnout in your clinic.
Creating a mind-blowing plastic surgery web design
Develop a strong online presence:
In today’s digital age, having a strong online presence is crucial. This means having a professional website that showcases the surgeon’s skills and expertise, as well as active social media accounts where patients can learn more about the services offered.
One thing is sure, 90% of people search for cosmetic surgeons online first before making an appointment or visiting the clinic to see things for themselves. The impression they get from reviews, ratings, and how well designed-friendly the plastic surgery website is will determine whether they’ll patronize you or not. It also gives them a preview of how professional and experienced you are. The backbone of your plastic surgery clinic mostly depends on its appearance to the public. How your online presence is perceived by the public is very important. When creating a new website, ask yourself these questions;
- Does your plastic surgery website have what patients are looking for?
- How user-friendly is it?
- Are there high-quality photos and videos showing a sample of the surgical procedures you perform and how well you perform them?
- Is the content written in a simple or complex language full of medical terms?
- Is your content SEO-oriented?
- Do you offer any online booking system?
Similarly, update the Plastic Surgery Website regularly to go with current trends and write essential informative blog posts about questions or topics you know patients would love to find answers to. Your Plastic Surgery Website should have a comment section where visitors can leave comments and answer questions. Create a responsive design to sync the website with your mobile devices or PC so you can keep track of visitors and provide remarks and answers on time to questions asked and comments made. If you can do this, you’d surely attract your target patients within no time.
Utilize patient testimonials:
Patient testimonials are an effective way to build trust and credibility with potential patients. Surgeons can gather and showcase testimonials on their website, as well as on social media platforms.
Leverage word-of-mouth referrals:
Word-of-mouth referrals are a powerful marketing tool. Surgeons can encourage satisfied patients to refer their friends and family by offering incentives such as discounts on future procedures.
Every one of your patients can serve as a marketing agent; bringing more patients to your doorstep than you can imagine. A happy client they say is a loyal one. Interact with your clients even after a procedure; ask them, if are they satisfied with your services. In what way do they need you to improve? What changes would they like to see?
Gather all the answers and work towards how you can bring them to life. Make your patients’ happiness your number one priority, and then they will be more loyal to you. From there, you can use the loyalty that you gained by asking for referrals and recommendations. Encourage them to tell their friends, family, neighbors, and colleagues about your services and how well you treat them with warmth and care.
Also, you can ask for a referral from other doctors and health caregivers. Get in touch with them, create a connection, and ask them to refer patients such as accident victims or other patients they might come across that are in dire need of a plastic surgeon. This will serve as a long-lasting channel for gaining potential clients.
Offer special promotions and discounts:
Offering special promotions and discounts can attract new patients and retain existing ones. This could include discounts for first-time patients or for booking multiple procedures at once.
Attend conferences and events:
Attending conferences and events related to plastic surgery can help surgeons network with other professionals in the field and stay up-to-date with the latest advancements in their specialty.
Social media can be your best friend:
More than half the world’s population is on social media. The likes of Instagram, Snapchat, Facebook, and TikTok can come with more advantages than you can imagine. The use of filters and effects gives people an idea of their ideal look or appearance and how perfect they want to look. Register with as many social media applications as possible and with the right budget you can pay for advertising on those apps. Your patients will come to you within the blink of an eye if you provide them with what they want to see.
Create a before and after gallery of your work.
Create a YouTube channel in which you discuss exciting topics and answer various questions patients want to know about plastic surgery. While doing that, promote your services on Instagram, and TikTok, and use Facebook to invite your followers to special events about plastic surgery, cosmetic surgery, and their likes.
Use trendy plastic surgery hashtags on Instagram, TikTok, and Twitter every time you make a post. Respond to followers on time and answer their questions in the nicest manner possible. The way technology has shifted, social media marketing for plastic surgeons is on a whole new level.
Email marketing startgey
Unlike what most people think, email is one of the easiest and most effective ways to reach out to people. Do people still read emails? Well, of course, they do! Especially if it’s sent from an actual person and not an artificially intelligent robot using the name of a clinic. You, as the plastic surgeon, should use your email address and reach out to previous and existing patients.
Send emails with the right offers to potential clients and offer discounts and words of appreciation to existing ones. Make high-quality is well-designed with high-quality photos and written in such a way that you are talking to the readers on a personal level. The content should not only advertise but inform the readers and answer every question about plastic surgery that might pop up in their minds as they read.
As you create your message, don’t forget to insert links from your plastic surgery website, Twitter, Facebook, Instagram, YouTube, and all other relevant social media links. This gives readers easy access and saves them the time and stress of searching on each social media platform individually. With a catchy heading and compelling content, that is an irresistible combination worth reading.
Ask for help
While all these are excellent marketing strategies you can use to market your plastic surgery practice, not everyone has the time or the know-how to implement and maintain them. Well, they are vital, so to avoid regrets later, you can employ the service of the right marketing agency which has excellent and professional marketing consultants and staff. Discuss with them about your expertise and provide them with all the necessary information. That way, they can create one of the best plastic surgery websites for your clinic with incredible content and regular updates.
More so, they’ll oversee all your social media accounts and would create captivating content for your emails and blogs. It is their job, and what they do best. It is what they specialize in; no one can do it better than them. That way, you have time to focus on client satisfaction, the physical appearance of your clinic, and how you can become a better plastic surgeon or even the best in town.
The world of plastic surgery is one with intense competition and evolving techniques, but no competition can beat strategic and enhanced marketing. While using these five strategic approaches to plastic surgery marketing, remember always to ask your patients to leave positive comments and honest reviews on your social media accounts and website. The more reviews and ratings you get, the higher your chances of increasing your online visibility, appearance, and popularity.
Address positive reviews with gratitude and negative ones with a diplomatic and civilized approach. Also, ensure that all digital content is SEO optimized and up-to-date. This will increase your website traffic, automatically giving you a higher chance of getting new clients.
In today’s digital age, having a strong online presence is crucial for the success of any business, including plastic surgery practices. A cosmetic surgery marketing company can help plastic surgeons reach a large audience and attract new patients through effective digital marketing strategies.
One important aspect of a plastic surgery practice’s online presence is its website. A plastic surgery website design should be professional, user-friendly, and provide accurate information about the practice and its services. An Ailled marketing company can help create one of the best plastic surgery websites that meets these requirements and is optimized for search engines. This will ensure that the website appears at the top of search results when potential patients are searching for plastic surgery services in the area.
In addition to having a stunning cosmetic surgery website design, the right marketing company can help with other digital marketing strategies, such as search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing. These strategies can help plastic surgery practices reach a wider audience and attract new patients through targeted advertisements and engaging content.
The right marketing consultant can also provide valuable insights and guidance on how to effectively market the practice and its services. They can help cosmetic surgeons develop a comprehensive marketing plan that includes online, and offline marketing strategies, as well as patient acquisition and retention tactics.
In conclusion, working with the right marketing company can help plastic surgeons achieve their marketing goals and reach new and past clients. The right marketing company can help create a professional plastic surgery website, optimize it for search engines, and develop effective marketing strategies to attract prospective clients. With the help of a cosmetic surgery marketing consultant, cosmetic surgeons can also gain valuable insights and guidance on how to effectively market their practice and services.