It’s no news that plastic surgeries are quite easy to come by with more and more medical universities graduating these surgeons each year. Only the ones with unique and original marketing strategies win the race and have hundreds of patients trooping in for their services each year. How the likes of the great Paul Nassif and Terry Dubrow did become sensations in the plastic surgery world might be the lurking question that never leaves your mind. Are they perfect, or did they make use of what they had creatively to attract more patients and build a name for themselves?
Though the demand for plastic surgeons is at its highest peak now, the highly competitive nature of it makes marketing a very crucial aspect of the career for one to become successful.
Digital Approach: The Key to Plastic Surgery Marketing
Long gone were the days when plastic surgeons and other body enhancers relied solely on referrals and other non-digital methods when marketing their services. We live in the 21st century; the age of social media, the era of digital marketing and advertisement. Social media marketing for plastic surgeons is one of the easiest ways to attract new clients. This is because plastic surgery as a field requires a lot of visuals to convince patients and potential customers; they need to see for them to believe.
You can’t just showcase your services and expertise with an ad on the pages of the newspaper or begin to distribute simple flyers with lots and lots of writing. Your customers/patients aren’t there! Besides, high-quality images of your work might not be featured to your satisfaction. Don’t get us wrong, many have found their target customers through paper ads, but as said earlier, your patients are not there. Going digital is not the only way, but it surely is the best way to attract new patients and connect with existing ones.
That been said, here are some top marketing strategies you can employ to increase patient turnout in your clinic.
1. Create a mind-blowing website
One thing is sure, 90% of people search for plastic surgeons online first before making an appointment or visiting the clinic to see things for themselves. The impression they get from reviews, ratings, and how well designed and user-friendly the website is will determine whether they’ll patronize you or not. It also gives them a preview of how professional and experienced you are. The backbone of your clinic mostly depends on its appearance to the public. How your online presence is perceived by the public is very important. When creating a website, ask yourself these questions;
- Does your website have what clients are looking for?
- How user-friendly is it?
- Are there images and videos showing a sample of the procedures you perform and how well you perform them?
- Is the content written in a simple or complex language full of medical terms?
- Is your content SEO oriented?
Similarly, update the site regularly to go with current trends and write a blog post about questions or topics you know patients would love to find answers to. Your website should have a comment section where visitors can leave comments and answer questions. Sync the website with your phone or PC so you can keep track of visitors and provide remarks and answers on time to questions asked and comments made. If you can do this, you’d surely attract your target customers within no time.
2. Don’t be shy to ask for referrals
Every one of your patients can serve as a marketing agent; bringing more patients to your doorstep than you can imagine. A happy client they say is a loyal one. Interact with your clients even after a procedure; ask them, are they satisfied with your services? In what way do they need you to improve?
What changes would they like to see? Gather all the answers and work towards how you can bring them to life. Make your patients’ happiness your number one priority, and then they will be more loyal to you. From there, you can use the loyalty that you gained by asking for referrals and recommendations. Encourage them to tell their friends, family, neighbors, and colleagues about your services and how well you treat them with warmth and care.
Also, you can ask for a referral from other doctors and health caregivers. Get in touch with them, create a connection, and ask them to refer patients such as accident victims or other patients they might come across that are in dire need of a plastic surgeon. This will serve as a long-lasting channel for gaining new patients.
3. Social media can be your best friend
More than half the world’s population are on social media. The likes of Instagram, Snapchat, Facebook, and Photoshop can come with more advantages than you can imagine. The use of filters and effects give people an idea of their ideal look or appearance and how perfect they want to look. Register with as many social media applications as possible and with right budget you can pay for advertising on those apps. Your patients will come to you within the blink of an eye if you provide them with what they want to see.
Create a before and after gallery of your work at their disposal. Create a YouTube channel in which you discuss exciting topics and answer various questions patients want to know about plastic surgery. While doing that, promote your services on Instagram and use Facebook to invite your followers to special events about plastic surgery, cosmetic surgery, and their likes.
Use trendy plastic surgery hashtags on Instagram and Twitter every time you make a post. Respond to followers on time and answer their questions in the nicest manner possible. The way technology has shifted, social media marketing for plastic surgeons is on a whole new level.
4. Email marketing
Unlike what most people think, email is one of the easiest and most effective ways to reach out to people. Do people still read email? Well, of course, they do! Especially if it’s sent from an actual person and not an artificially intelligent robot using the name of a clinic. You, as the plastic surgeon, should use your email address and reach out to old and existing clients.
Send emails with mouth-watery offers to potential clients and offer discount and words of appreciation to existing ones. Make sure the content is well-designed and written in such a way that you are talking to the readers on a personal level. The content should not only advertise but inform the readers and answer every question about plastic surgery that might pop up in their minds as they read.
As you create your message, don’t forget to insert your website links, Twitter handle, Facebook URL, Instagram username, YouTube link, and all other relevant social media links. This gives readers easy access and saves them the time and stress of searching on each social media platform individually. With a catchy heading and compelling content, that is an irresistible combination worth reading.
5. Ask for help
While all these are excellent strategies you can use to market your services, not everyone has the time or the know-how to implement them and maintain them. Well, they are vital, so to avoid regrets later, you can employ the service of a plastic surgery marketing agency which has excellent and professional marketing consultants and staff. Discuss with them about your expertise and provide them with all necessary information. That way, they can create a fantastic website for your clinic with incredible content and regular updates.
More so, they’ll oversee all your social media accounts (except for personal accounts or the ones you want to handle yourself) and would create captivating content for your emails and blogs. It is their job, and what they do best. It is what they specialize in; no one can do it better than them. That way, you have time to focus on client satisfaction, the physical appearance of your clinic, and how you can become a better plastic surgeon or even the best in town.
The world of plastic surgery is one with intense competition and evolving techniques, but no competition can beat strategic and enhanced marketing. While using these five strategic approaches to plastic surgery marketing, remember always to ask your patients to leave positive comments and honest reviews on your social media accounts and website. The more reviews and ratings you get, the higher your chances of increasing your online visibility, appearance, and popularity.
Address positive reviews with gratitude and negative ones with a diplomatic and civilized approach. Also, ensure that all digital content are SEO optimized, and up-to-date. This will increase your website traffic, automatically giving you a higher chance of getting new clients.