Project Description

Plastic Surgery Marketing Website and Marketing

Project Brief

Plastic Surgery Marketing is a directory to help patients, and plastic surgeons find each other. Search Engine Projects developed a plastic surgery directory by collecting data and converting it to useful information about cosmetic and reconstructive procedures for visitors. 

The Challenge

Building a directory of board-certified Plastic Surgeons in the USA. Collecting and sorting information about each Plastic Surgeon in the USA. Use the latest Website Usability and Search Engine Optimization for this project.

The Solution

Plastic Surgery Marketing Directory helps many plastic surgeons in the USA receive new quality leads from local patients to their practices. After evaluating the plastic surgeons’ business model, Plastic Surgery Marketing team will create interactive plans that works based on facts and data.

Plastic Surgery Marketing
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Plastic Surgery Marketing and Web Site Designing

cosmetic surgery marketing beforeBefore Cosmetic Med Spa

Hosting a business online is more than just a running trend. With the world comprehensively going online, following the same path for a business is obvious to reach out to the consumers. The Internet has made it easier to overcome the geographical and logistical boundaries between individuals. It is not wrong to say that everything is available on the internet. Plastic surgery marketing is just one of the many bits of services going online.

The motive of internet marketing is to connect people with what they’re looking for as per their searches on the internet. The Health Care industry is just one of the many industry sectors which are becoming increasingly reliant on web resources for connecting with its consumers. So, it all comes down to developing a web portal which connects the service providers with target consumers in a bi-channel relationship.

plastic surgery marketing web site designing

Developing a Web Portal for Plastic Surgery Marketing:

As for any marketing portal, the fundamental motive is to connect the service provider with consumers requiring that service. The same thing applies increasingly and exponentially to products. The specifics or pre-requisites vary as per the industry sector.

It all starts with a web portal, or to be more specific, website design in itself. In this case, this is a discussion on the basic requirements and positives as per a plastic surgery website design. Considering the industry sector, this is a service. Every website design serves two functions–

1. Face Value –

A web portal is a face of whatever that is about to host itself online. Now there’s a demarcation right at this juncture. In the case of plastic surgery marketing, the question is whether the website is going to work for a single service provider or the consumers. That is, whether it’s going to be solely business-end or whether it’s going to be consumer-end.

For a singular business-end website, it will serve as a web portal for just that business, as an online extension of the business itself. But in the case of a consumer-end website portal, the focal point is on connecting that commercial enterprise or rather the enterprises with the consumers looking for it.

2. Converting A Viewer into a Consumer –

A website portal is more than just face value of the business on the world-wide-web. With the modern web domain evolving into a platform looking to provide ever-increasing connectivity and value-for-experience, the face value of a website is not the sole motive.

So, a plastic surgery website design needs to incorporate the features which are going to increase more than just the face value. It has to be a functional and logistical solution and not just an engaging content. Keeping a viewer or a visitor on the website is one thing, converting the viewer into a consumer requires providing service-relative solutions right on the platform.

An ideal website should include multiple connected service providers linking directly or indirectly with it. For consumers, such a website would be a single-point solution and therefore provide comprehensive utility and experience.

Plastic Surgery Marketing and Web Site Designing

Basic Functions and Features for the Website:

Now that the general basics are covered, it’s time to come down to the specific basics of a plastic surgery website design. There are more than a few things which need to be taken into consideration. The case

Understanding the basic requirements comes first. For such a web design, the basic pointers should include: –

• Hosting a Directory of Plastic Surgeons –

Continuing from a previous pointer, the service providers, in this case, are simply plastic surgeons. The website needs to incorporate a running data or log of subscribed plastic surgeons. Details and specifics are obvious. The most important specific is location among other ones including the correspondence.

• Incorporating the Directory into the Web Setup –

Taking the location of plastic surgeons as a simple basic example of integrating a directory of information for service providers. For a user, a positive function and experience come only when a web platform provides useful info. In this case, the platform needs to show the nearest locations as a basic. This requires integrating GPS functions and further Google Map integrations into the setup.

• Connecting Users –

Connecting users to the service providers are the end-function of the web platform. User experience is directly about the functionality which a user can get out of it. This is the juncture whether the user can convert into a consumer and that can only happen if that user gets what he/she is looking for in the setup.

A web platform specific to service has to be a single point solution to every single logistical pointer of connectivity. User-end solutions are the basic motive which needs to be fulfilled.

Additional Targets to Achieve for Web Marketing:

Designing a website to achieve its functional essentials and to achieve comprehensive user experience through an engaging user interface is just the introductory part of marketing. But that’s not all. Releasing a web platform to cater to all the user-end functionalities it can provide is one thing. But featuring the website onto the larger audience requires advertising it properly. In this case, featuring or promoting the website would require systematic plastic surgery advertising for web platforms.

Plastic Surgery Marketing and Web Site Designing

Web advertising or advertising on the web domain varies in more ways than one in comparison to offline advertising. This is not about using banner heads or out of house (OOH) advertising functions. Strategies for advertising on the web domain are best left to specialists who know the web advertising techniques. Plastic surgery advertising as per websites will include functions such as: –

• Search Engine Optimization –

For any individual, reaching a website depends whether it comes up on search engines such as Google or Yahoo or Bing. So it’s increasingly important to make sure that the website in question does come up in search engine results. This is where search engine optimization comes into the picture in case of plastic surgery advertising on the web.

• Social Media Marketing –

Social Media Marketing is an important new-age function for web advertising. Integrating social media links and add-ons gives the service or product about the website a comprehensive presence online. Social Media Marketing has higher user relevancy in comparison to other web marketing solutions.

• Web Analytics –

Analyzing the performance and user relativity of a website is of prime importance. With proper Web Analytics from respective experts, the result will include a positive website, viewer count. These experts can also provide suggestions as per customization to the website which can push it towards better user experience and performance.

Plastic Surgery Marketing: Finalizing Design and Functions:

Adhering to all these factors and pointers is what the best service providers can do. Website marketing is just a part of web marketing as a whole. There are more than a few things which come into the picture from building a comprehensive website to connect plastic surgeons and individuals looking for their services.

Search Engine Projects are among the leading names in the web marketing business. Their team of experts includes both web development and marketing experts. Working in tandem, the output is not just an exclusive website but complete online hosting solutions including positive web marketing to boost the website. They are one of the best choices when it comes to plastic surgery marketing for web platforms.  

Top Plastic Surgery Marketing Strategies to Increase Patients

It’s no news that plastic surgeries are quite easy to come by with more and more medical universities graduating these surgeons each year. Only the ones with unique and original marketing strategies win the race and have hundreds of patients trooping in for their services each year. How the likes of the great Paul Nassif and Terry Dubrow did become sensations in the plastic surgery world might be the lurking question that never leaves your mind. Are they perfect, or did they make use of what they had creatively to attract more patients and build a name for themselves?

top plastic surgery marketing strategies

Though the demand for plastic surgeons is at its highest peak now, the highly competitive nature of it makes marketing a very crucial aspect of the career for one to become successful.

Digital Approach: The Key to Plastic Surgery Marketing

Long gone were the days when plastic surgeons and other body enhancers relied solely on referrals and other non-digital methods when marketing their services. We live in the 21st century; the age of social media, the era of digital marketing and advertisement. Social media marketing for plastic surgeons is one of the easiest ways to attract new clients. This is because plastic surgery as a field requires a lot of visuals to convince patients and potential customers; they need to see for them to believe.

You can’t just showcase your services and expertise with an ad on the pages of the newspaper or begin to distribute simple flyers with lots and lots of writing. Your customers/patients aren’t there! Besides, high-quality images of your work might not be featured to your satisfaction. Don’t get us wrong, many have found their target customers through paper ads, but as said earlier, your patients are not there. Going digital is not the only way, but it surely is the best way to attract new patients and connect with existing ones.

That been said, here are some top marketing strategies you can employ to increase patient turnout in your clinic.

top plastic surgery marketing strategies

1. Create a mind-blowing website

One thing is sure, 90% of people search for plastic surgeons online first before making an appointment or visiting the clinic to see things for themselves. The impression they get from reviews, ratings, and how well designed and user-friendly the website is will determine whether they’ll patronize you or not. It also gives them a preview of how professional and experienced you are. The backbone of your clinic mostly depends on its appearance to the public. How your online presence is perceived by the public is very important. When creating a website, ask yourself these questions;

  • Does your website have what clients are looking for?
  • How user-friendly is it? 
  • Are there images and videos showing a sample of the procedures you perform and how well you perform them?
  • Is the content written in a simple or complex language full of medical terms?
  • Is your content SEO oriented?

Similarly, update the site regularly to go with current trends and write a blog post about questions or topics you know patients would love to find answers to. Your website should have a comment section where visitors can leave comments and answer questions. Sync the website with your phone or PC so you can keep track of visitors and provide remarks and answers on time to questions asked and comments made. If you can do this, you’d surely attract your target customers within no time.

2. Don’t be shy to ask for referrals 

Every one of your patients can serve as a marketing agent; bringing more patients to your doorstep than you can imagine. A happy client they say is a loyal one. Interact with your clients even after a procedure; ask them, are they satisfied with your services? In what way do they need you to improve?

What changes would they like to see? Gather all the answers and work towards how you can bring them to life. Make your patients’ happiness your number one priority, and then they will be more loyal to you. From there, you can use the loyalty that you gained by asking for referrals and recommendations. Encourage them to tell their friends, family, neighbors, and colleagues about your services and how well you treat them with warmth and care.

Also, you can ask for a referral from other doctors and health caregivers. Get in touch with them, create a connection, and ask them to refer patients such as accident victims or other patients they might come across that are in dire need of a plastic surgeon. This will serve as a long-lasting channel for gaining new patients.

top plastic surgery marketing strategies

3. Social media can be your best friend

More than half the world’s population are on social media. The likes of Instagram, Snapchat, Facebook, and Photoshop can come with more advantages than you can imagine. The use of filters and effects give people an idea of their ideal look or appearance and how perfect they want to look. Register with as many social media applications as possible and with right budget you can pay for advertising on those apps. Your patients will come to you within the blink of an eye if you provide them with what they want to see.

Create a before and after gallery of your work at their disposal. Create a YouTube channel in which you discuss exciting topics and answer various questions patients want to know about plastic surgery. While doing that, promote your services on Instagram and use Facebook to invite your followers to special events about plastic surgery, cosmetic surgery, and their likes.

Use trendy plastic surgery hashtags on Instagram and Twitter every time you make a post. Respond to followers on time and answer their questions in the nicest manner possible. The way technology has shifted, social media marketing for plastic surgeons is on a whole new level.

4. Email marketing

Unlike what most people think, email is one of the easiest and most effective ways to reach out to people. Do people still read email? Well, of course, they do! Especially if it’s sent from an actual person and not an artificially intelligent robot using the name of a clinic. You, as the plastic surgeon, should use your email address and reach out to old and existing clients.

Send emails with mouth-watery offers to potential clients and offer discount and words of appreciation to existing ones. Make sure the content is well-designed and written in such a way that you are talking to the readers on a personal level. The content should not only advertise but inform the readers and answer every question about plastic surgery that might pop up in their minds as they read.

As you create your message, don’t forget to insert your website links, Twitter handle, Facebook URL, Instagram username, YouTube link, and all other relevant social media links. This gives readers easy access and saves them the time and stress of searching on each social media platform individually. With a catchy heading and compelling content, that is an irresistible combination worth reading.

Top Plastic Surgery Marketing Strategies to Increase Patients

5. Ask for help

While all these are excellent strategies you can use to market your services, not everyone has the time or the know-how to implement them and maintain them. Well, they are vital, so to avoid regrets later, you can employ the service of a plastic surgery marketing agency which has excellent and professional marketing consultants and staff. Discuss with them about your expertise and provide them with all necessary information. That way, they can create a fantastic website for your clinic with incredible content and regular updates.

More so, they’ll oversee all your social media accounts (except for personal accounts or the ones you want to handle yourself) and would create captivating content for your emails and blogs. It is their job, and what they do best. It is what they specialize in; no one can do it better than them. That way, you have time to focus on client satisfaction, the physical appearance of your clinic, and how you can become a better plastic surgeon or even the best in town.

Bottom line

The world of plastic surgery is one with intense competition and evolving techniques, but no competition can beat strategic and enhanced marketing. While using these five strategic approaches to plastic surgery marketing, remember always to ask your patients to leave positive comments and honest reviews on your social media accounts and website. The more reviews and ratings you get, the higher your chances of increasing your online visibility, appearance, and popularity.

Address positive reviews with gratitude and negative ones with a diplomatic and civilized approach. Also, ensure that all digital content are SEO optimized, and up-to-date. This will increase your website traffic, automatically giving you a higher chance of getting new clients.