Franchise Marketing helps both the franchisor and franchisee to obtain new customers. Marketing development for the franchisor is considered an activity for the franchisee to obtain new clients.
Pay Per Click or PPC is an online advertising method that allows for websites and products to show in top positions in search engines
Search Engine Marketing (SEM) is a set of online marketing methods to increase the visibility of a website in search engine results pages (SERPs) to convert visitors to customers.
Search Engine Optimization or SEO is a method used for getting free traffic by listing a website on major search engines such as Google, Yahoo, and Bing.
Social Media Marketing is gaining traffic through social media sites such as Facebook, Twitter, Instagram, Pinterest, and other social media channels.
Localization (L10n) is the translation of a website based on local culture to interact with foreign-language markets.
An authentic video endorsement is the creation of a quality and detailed video where a client shares an experience with you or your company.
Web analytics is the process of collecting information and understanding website visitors’ behavior by tracking their activities and predicting their future activity and website performance.
Building a website based on business goals, layout design, images, colors, photos, and programming skills. Design a Website that works.
Website Usability is the practice of presenting information on a website effectively and making sure the website works on different devices like mobile devices.
Types of Internet Marketing Services
Internet marketing services come in many different forms, many of which you can use for your marketing goals, so we have compiled a list of the services we think would benefit your business the most:
1. Franchise Marketing
Franchise marketing is a marketing strategy used by franchisors and franchisees to retain existing customers while attracting new ones. Franchise marketing aims to increase brand awareness while driving revenue to the franchise organization. For franchise marketing to work effectively, a business model has to be created and followed. This model makes it possible to create a reliable and profitable brand that potentially brings in consistent profits.
2. Pay Per Click Management
Pay Per Click management is an internet marketing model where advertisers pay to run ads on your website. Every time these ads are clicked from your website, the advertiser pays you a percentage. It is a good internet marketing strategy as it helps you get more people to visit your website. Pay Per Click management is an excellent alternative to organic traffic. Pay Per Click takes different forms, but the most popular of them all is search engine advertising.
3. Search Engine Marketing
Search engine marketing refers to marketing a business through paid advertisements that pop up on search engine result pages. In SEM, advertisers rely on keywords frequently searched by users on platforms like Google and Bing. They then create ads around these keywords so that they appear when searched.
4. Search Engine Optimization
Search Engine Optimization (SEO) is the process of ranking high on search engine results and is often referred to as an organic listing. It refers to all the processes involved in optimizing a website so that search engines can easily index it. For SEO to be effective, certain practices must be followed. Your content must be high-quality and contain high-volume keywords that make it easier to be listed on the top results of Google.
5. Social Media Marketing
Social media marketing refers to the use of social media platforms to create a connection between a brand or business and an audience. Social media marketing aims to drive website traffic and increase sales. To do this, you have to figure out the platform(s) that work best and publish high-quality content geared towards your target audience. You also have to optimize your profiles and create a community around your followers. Well-known social media platforms that can be used for marketing include Facebook, Twitter, Instagram, Linked In, and Pinterest.
6. Translation and Localization
People from all over the world use the Internet. One internet marketing service that allows you to serve your global audience is translation and localization. The translation is the process of converting a source language into another language, but not necessarily taking into account full meaning for the new culture.
On the other hand, localization is a cultural approach with the perspective of the target client in mind. Localization should make your website content appeal to your international visitors. A well-designed website or a well-structured brand should provide localization.
7. Video Endorsements
Video endorsement is the marketing strategy of having past clients or customers make videos that endorse your product or services. These video endorsements are also known as video testimonials. These endorsements give your potential clients an idea of what to expect when choosing your business, brand, or company.
With the growing competition of different companies switching to online, customers tend to believe other customers more than they believe the brand or business itself.
This is why many potential clients check online reviews and ratings before engaging with any business or online brand. The main benefit of video endorsements is that it tells your target audience what your brand is and how it can benefit them from a satisfied client’s perspective.
8. Web Analytics Services
Web analytics services help to monitor how users interact with your website. Through website analytics, you can keep track of user behaviors and engagements. A comprehensive web analytics service includes the collection and analysis of user activities with your website. All businesses that are online and have a website should utilize this internet marketing service. Through this service, you can create experiences that better suit your audience to increase sales and conversions.
9. Website Design
To thrive in an online business, you need to have a quality website. A website that is simple and attractive, allowing for easy functionality. Website design is a comprehensive process that includes the production and maintenance of a website. It covers graphic and interfaces design, user experience, search engine optimization, and proprietary software.
A well-designed website is a responsive one. A responsive website is dynamic and can be accessed on any device regardless of its screen size or resolution. With technology advancing quickly, web design also needs to be mobile-friendly, consistent to build user trust and fast upload for mobile users.
10. Website Usability
Website usability refers to the process of making a website user-friendly. During the process of website usability, the end-user is considered through the process of designing and developing the site. If the goals, message, and requirements of the users are met, the website and audience will have a connection.
Website usability focuses on how easy it is for a visitor to use a website.
Users who are not able to access your site no matter how well-designed it is make it useless. Usability also focuses on clarity. The website’s information should be clear and evenly laid out so that it doesn’t distract or confuse users.
Another aspect of website usability is that it must have an intuitive interface. A user-friendly website will make it easy to understand and use. It should not take your visitors a long time to know what to do when they land on your website. Lastly, at the core of website usability is credibility. It is not enough to provide the content, product, or services that people need. Your website must be credible.
Whether you are looking for a digital marketing agency to help handle internet marketing for your brand or business or searching for more information, we are here to help you.
Search Engine Projects is a reputable digital marketing agency that offers all of the internet marketing services for small businesses and large corporations. Search Engine Projects has listed on many digital marketing directories such as Clutch, TheManifest, GoodFirms, Upcity, and many other reputable websites as a top digital marketing agency in the US. We can also provide you with helpful tips that can help you enhance your marketing campaign. We have a team of professionals who are always available to reach out to you and offer you quality marketing services.
Did you know that in 1994, the first-ever digital ad was a small, clickable rectangle purchased by AT&T on Hotwired.com? This point in history would mark the beginning of what we know today as digital marketing.
What is the point of digital marketing?
The main goal of digital marketing is to try and grab the attention of potential consumers to purchase your product or services.
Whether you are a small business owner or a large corporation with multiple offices worldwide, digital marketing is the way to go forward when looking to expand your business online.
The digital marketing strategy principles are the same for all businesses; however, the tactics can be modified based on the businesses’ size, types (B2C, B2B), and geolocation factors.
What might work for someone else may not work for you!
Therefore, it is essential to customize the digital marketing strategies that fit your business’ needs.
Before going into the tactics, let’s discuss a bit about the main components of digital marketing and how these marketing pillars are essential for your new strategy:
- Search Engine Optimization (SEO) – In layman’s terms, SEO is the process of organically ranking your website to increase visibility to people.
- Content Marketing – Creation of unique content to reach, inform, and attract your target audience.
- Email Marketing – Using email (e.g., Gmail or Yahoo Mail) as a medium to market your business.
- Social Media Marketing – Using social media platforms like Facebook, Instagram, LinkedIn to promote your products or services.
- Search Engine Marketing – The only difference between SEO and SEM is their organic and inorganic approach. SEO can be done for free, whereas SEM requires money. (e.g., Paid Search, Sponsored Ads, etc.)
- Mobile Marketing – Promoting products or services through text messages, pop-ups, in-app purchases, etc.
- Web Analytics – Even if it’s not directly associated with the digital marketing process, tracking and analyzing website data is crucial for a business’s success.
Now that we know the fundamental basics of digital marketing let’s delve deeper into the steps involved in the digital marketing process and how it can benefit your business.
Market research is essential in determining behavior and understanding the needs and preferences of the customers. Similarly, to kickstart your digital marketing journey, digital marketing research will be vital to your business’s success.
Some key areas where you need to conduct research:
- The type of business
- On the particular niche
- On the target audience
- About the product/service the business is offering
- On the market competitors
Note: It will be a bonus to get a SWOT analysis (Strength, Weakness, Opportunity, Threat) of the business done, as it allows you to identify factors that could affect the future performance of the business.
Once you’re done with your basic research, it is time for some practical application. Here’s how to start:
Digital Marketing Goals
A digital marketing goal is a milestone you want to reach at the end of your digital marketing journey. Without a predetermined plan, you cannot succeed in your digital marketing process. Campaigns perform differently for different businesses. The best way to figure out your goal is through experimentation.
Digital Marketing Strategy
Now that you have some clear objectives in place, it is time to create solid strategies. A few areas which require cut-out strategies are:
- Content Creation
- Brand Promotion
- Market Positioning
- Public Relations
This is where the research stage is interlinked. After creating some strategies, you’ll have to go back to research to check out the validation of some of the strategies.
Digital Marketing Plan
This is the stage where you present a blueprint of the whole digital marketing process. The more detailed it is, the more ready you are.
Digital Marketing Outreach
Finally, your digital marketing identity can be categorized into these four components:
- Your Blog
- Mobile App
- Social Media
The more digital identities you have, the more credible your business looks.
After creating all your digital marketing identities comes the stage where the real action starts. Now you have to promote all your content through various means to generate relevant traffic for your business.
Every business is unique, and to get results, you need to understand what sort of promotion will best work for you. For example, suppose you have a company that provides B2B services. In that case, Linkedin should be your top priority when it comes to promotion, whereas if you own an e-commerce store dealing in clothes, then Facebook/Instagram should be your go-to platform.
Some of the ways you can promote your business are through:
- Search Engine
- Social Media
- Display Network
- Affiliate Websites
- Mobile Marketing
- e-Commerce Portals
Along with promotion, analyzing all the actions and the response is equally essential for your business’s growth. You have to constantly monitor the performance of your digital marketing campaigns and figure out the loopholes.
Since 92% of Internet users use Google browsers, we highly recommend Google Analytics to analyze your business’s performance.
These are some of the main factors analyzed in Google Analytics:
- Where Do Your New Users Come From?
- What Are Your Top Campaigns?
- Where Are Your Users Visiting From?
- How Are Active Users Trending?
- How Well Do You Retain Your Users?
- Which Pages And Screens Get The Most Views?
This is the final stage of your digital marketing process. The optimization stage never ends. It is all about how you can constantly make minor, but significant changes to your digital marketing campaigns so that you can notice your business grow over time. Editing your website content, changing the website layout, optimizing email templates, revisiting keyword placement, etc., are areas where you can improve upon to see a potential increase in traffic.
After successfully implementing all the stages of the digital marketing process, it’s time for some respite, and the only way to get that is through automated marketing. Tons of marketing automation platforms guarantee automated lead generation.
So, what are you waiting for? Get started with your digital marketing process journey today with Search Engine Projects, the top digital marketing agency in Orange County, CA.