What is Search Engine Optimization (SEO)?

Search Engine Optimization seo orange county

Search Engine Optimization or SEO stands for getting free traffic by positioning a website on the top search results page of major search engines such as Google, Yahoo, and Bing.
Search Engine Projects (SEP) provides tailored strategic planning for companies with high-level search engine marketing requirements or e-commerce websites to get a better position in major search engines by using white hat Search Engine Optimization (SEO) methods.

  • On-Site Search Engine Optimization
  • Off-Site Search Engine Optimization

On-Site Search Engine Optimization is a series of corrective actions that website developers and website designers should consider following if they are looking to see their websites in the proper positions in search engines such as Google, Yahoo, and Bing.

At Search Engine Projects, we build all of our websites based on the latest Search Engine Optimization methods. You can contact us to improve your existing website in different search engines.

Off-Site Search Engine Optimization is also considered to have very important factors for many website owners. Some of the Off-Site Search Engine Optimization services are:

  • Link Building (Back Linking and Inbound Linking)
  • Social Media Networking (Facebook, Twitter, G+,…)
  • Keywords Analysis
  • Directory Submission
  • Press Release
  • Website Competitor’s Analysis

Search Engine Optimization Tips:

search engine optimization orange countyIf you have a business web page or blog that you want people to be aware of and find easily, you need to ensure that your website is search engine optimized. Search engine optimization is a technique which website users and marketing experts use to make sure that their website ranks highly in search engine results. Having a result on the first page of the search engine rankings can result in a huge increase in traffic to a website, so search engine optimization is very important. Here are some important hints and tips on search engine optimization:

Make sure that your web page includes appropriate search terms and keywords. This is how people will find your website. Be aware that not every search engine user will use the same keywords and phrases as you because you are an expert in your field, whereas they might not be. When you are considering important keywords and phrases for search engine optimization, remember to think about any alternatives as well. For example, if your website is about dogs, people may search for it using the words “puppies”, “pups”, “pooches”, “hounds”, “doggies”, and so forth. Using tools such as Google Analytics can help you see which keywords are best for search engine optimization.

Search engine rankings also take into account the number of links back to your web pages which are on other sites on the internet. Creating backlinks and maintaining a wider web presence is also very important for search engine optimization. If you have a social media portfolio, such as Twitter, Facebook, and LinkedIn, make sure that you include a link back to your main web page. Not only will this help your clients and fans to stay connected with you in as many ways as possible, but it will also help you increase the number of links back to your page.

Another way to increase the number of links back to your page is to become an expert author in your field of business. Write articles about what you do, and include links back to your website at the end of each piece. Not only will this help increase your credibility, but it can also help improve your ranking in search engine results fields.

Most search engine algorithms cannot take into account pictures on your web page unless you take specific measures to make sure they do. If your web page has a lot of images, make sure that these are optimized too, or else they will be acting as a dead weight on your quest to climb the search engine rankings. Make sure that keywords are used in the title and alt tag of the image, so that these also register in image searches, and make sure that the file name of the image is one of your keywords, rather than just a string of random letters or numbers. Appropriately optimized images can help drive web traffic from image searches to your website.

Search engine optimization is very important in generating web traffic. If you are unsure on how to optimize your website, contact a search engine optimization expert.

Search Engine Projects (SEP) will help your website(s) achieve higher positions in major search engines (Google, Yahoo, Bing) fast and affordable. Please contact 888-669-6961 to talk to one of our staff about Search Engine Optimization

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