What is Local SEO?
You can find the right local SEO Company.
What do you do when looking for a local restaurant or the best grocery store? You Google the nearest restaurants near me. Your customers do the same when looking for your products and services.
According to the SEO Tribunal, 97% of customers find a brick-and-mortar store through a Google search.
The number shows the power of local SEO and how rapidly it has evolved in the past few years. You are missing out on a large audience if you have yet to optimize your business for local searches.
So, what exactly is a local search? What can it do for your business? And how can you get it right? First, let’s understand the local search and how it impacts your business.
Local Searches: How Important is it for Your Business?
According to a report by an SEO Expert, 92% of people consider businesses listed on the first page of the local search results. Among these, 70% of the customers searching for local businesses visit your land-based store.
That’s how many people you lose to your competitors if your website needs the right local SEO strategy.
Local SEO is like organic SEO, but it optimizes your business for the local audience within a specific area.
For example, a business owner running a hardware store in Anaheim, California, needs local SEO to bring customers who are looking for a hard store in Anaheim to walk inside the store. There is no point in attracting the attention of people based in New York and other states when your business is in California. That’s what local searches help you with. It enables you to target the right audience—people within a specific geography.
The question is, “Do you need to hire local SEO services for marketing your businesses?”
You should hire local SEO services in the USA to rank your business on the first page of the local search results. Here’s what a professional local SEO service provider can do for you.
Why Hire the Best Local SEO Services?
There is more to local SEO than Google My Business profile. Search engines gather data about your business from multiple sources to verify its authenticity. The enterprises are ranked according to their authority. It would be best if you built this authority to get ranked on Google.
Here’s what a local SEO company does for your business.
Set up Google My Business Profile
When you search for a local business on Google, the search engine shows the three most reliable companies. Most customers choose from the first three options, believing these are the most credible companies in their area. A website alone will not add your local business to Google’s 3-pack review section. You need to set up your business profile on Google My Business, Yelp, Facebook, and other local directories to get found easily.
Google My Business is the best place to start your local SEO. It tells your audience everything they need to know about your business, including the exact address, opening and closing time, your team, services you offer, contact information, and reviews from previous customers.
86% of customers use Google Maps to locate a local business. Creating a Google My Business profile increases your chances of ranking higher on the local search results page. Besides, it is easier for your local audience to learn everything they need to know about your business.
Create Local Content
The right online marketers know the importance of content for local SEO. One of the key factors to show in Google search results for the right keywords is blogging—whether it is for local SEO or you are targeting a global audience.
An essential factor to consider when blogging for your local SEO is adding your neighborhoods and the names of the local areas wherever possible.
So, what exactly should you post on your blogs? The content can be generic blogs, informative articles, and news-format articles about what’s happening in your town. The goal is to bring your audience to your blog, build their engagement, and get them to search for your local business. You can also host your blogging page on your business domain to increase your website ranking.
Remember that an informative blog aims to educate your audience and solve their pain points instead of promoting your products and services. That’s how you can build a connection with your audience and get them to visit your land-based store.
Get Customer Reviews
79% of customers trust online reviews as much as personal recommendations. 8 in 10 people consider customer reviews before choosing a local business, according to Oberlo. It means nearly everyone reads customer reviews before they trust your brand.
Any company can claim to be the best in their industry, but how can your customers know if you are as good as you claim?
That’s where online customer reviews come into the picture. It allows your audience to learn more about your business and customer services. These reviews come from genuine customers who have worked with you. They share their experience telling how your business served them, whether it solved their pain points, whether they will recommend it to others, and other tips about your company.
So, what reviews and ratings do you need to grow online? A website with no rating does not look credible to customers. Similarly, websites with poor ratings can drive your target customers away.
A study by Harvard Business School shows that increasing your ratings even by one star can increase your revenues by 10%. So, collecting reviews is the first step to building your brand’s credibility. The more positive reviews your website collects, the better it performs in the local search engine. That being said, every business receives negative reviews at some point. Make sure you respond to each negative review and help your customers address their issues most professionally.
Work on Your Internal and External Linking Strategy
92% of experts believed link building would be essential in ranking a website on Google. The sad reality is that 94% of the content published in search engines has zero external links.
Internal and inbound links are pivotal in building your brand’s presence in search engines and finding your business efficiently. External links are links coming from other websites. It makes your website appear an authority figure to Google and improves your search ranking. Internal linking structure enhances your website navigation and makes it easier for Google bots to crawl each page and find a connection between different website sections.
Inbound links (external links) from a third-party website can raise your domain authority. Every inbound link tells Google that you are an authentic company and a leader in your industry. However, these links must come from high-authority websites with a high domain authority and ranking high in the search engine.
Internal and external linking structure matters a lot for your local SEO. It improves your search engine ranking and helps you secure a high rank on Google. However, it would be best to work with a professional local SEO service provider to build a solid internal and external linking structure for your website. They will research the top performers in your industry, email them for a link, craft guest posts, and try other white-hat SEO tactics to get external links to your websites.
How can you get inbound links from competitors and other best performers in your niche? The more quality links you collect, the higher your domain authority and the higher your website will rank. It also increases the chances of your local business getting featured in the first three spots on Google.
The most significant benefit of local SEO services is that a professional SEO provider uses their networks to get you inbound links. They know the best ways to approach people in your industry for links. Only a credible and experienced local SEO company can get links from high-authority websites.
Build a Mobile-friendly Website
Around 61% of Google searches come from mobiles. This means more than half the population uses mobile to search for your services.
According to HubSpot, 76% of the local searches lead to a phone call. These statistics show the importance of a mobile-friendly website and a clickable phone number. You’ll need to contact your store without any hassle.
People avoid switching between websites or downloading mobile apps to find their contact details. Your customers want convenience. So, what is a clickable phone number? And how can you make your website mobile-friendly?
Customers will not use their PCs to get directions to your brick-and-mortar store. Instead, they would perform “near me” searches to find the stores close to their house and get directions on Google Maps. They do it on their smartphones.
A report by Think With Google shows that the “near me” smartphone searches have grown 250% since 2017. That’s why optimizing your website for mobile users has become more critical now than ever.
Optimize Your Local Business for the Search Engine
Setting up the Google My Business page and creating a profile on Yelp, Facebook, and other social media will not guarantee a high search engine ranking. Depending on the popularity of the area you are running your business, tons of companies compete for a spot in the top three stores in the area.
That’s where the local SEO optimization comes into the picture.
Your goal is to get found in the search result pages when a customer uses phrases like “nearby,” “near me,” or the city’s name. Let’s say you have started a cafe in Los Angeles, California. To get your page ranked, you need to optimize your content for location-based keywords. For example:
Top cafes in Los Angeles, California
Best place to eat in Los Angeles
Cafes near me
These were a few keywords that your target audience is likely to type in the Google search bar when looking for cafes in Los Angeles. You’ll also need to post content regularly on your website to drive traffic to your local store. It is equally important to optimize your content for the search engine by adding keywords to the headers, URLs, subtitles, and meta descriptions. You should also distribute these keywords evenly throughout the content to boost your search engine ranking. Please do not overdo it, though.
Keyword research is the first step to search engine optimization. Targeting keywords with a high search volume but low competition would be best. Hiring a content management team or a local SEO service provider for content optimization is best. They will help you with keyword research, search engine optimization, content optimization, and more.
The key to successful local SEO is consistency. Customers do not just want your store’s name when searching for a restaurant or bookstore near them. They need all the details of your business, including the operating hours, directions, and, most importantly, the contact information.
They also want the most up-to-date information so they can contact you and do business without hassle. Your name, operating hours, address, contact details, charges, and services are a few things that must be listed on online directories.
Please keep this information up-to-date, i.e., change your business page on each directory if you modify your location, open another store in the same area, or change your mobile number.
Avoid misspellings, inaccurate details, abbreviations, and wrong addresses. Besides, the information on every page (both online directories and social media accounts) should be consistent. You’ll need to list the same address on each site so your customers can easily find your business. It also helps Google index your pages faster.
Perform the SEO Audit Regularly
SEO is not a one-time process that starts and ends in a few months. Suppose you want your local business to thrive in the competitive business industry. In that case, you need to regularly monitor your content strategy and SEO campaigns to see what’s working and what’s not.
Local SEO audit tells you where your website stands, which strategy works well for your business, and which areas you can improve. Keeping track of your SEO campaigns and running your online and offline business is too much to handle for a single person.
A professional local SEO service provider specializes in Google search console audit, Google My Business audit, citation audit, on-page and off-page audit, and so on.
Why should you choose our Local SEO Services?
We are the leading local SEO service providers in Orange County, California.
Having worked with many local businesses in the USA, we know which local marketing strategies can get your business listed in the first three Google searches.
Please tell us your requirements and give us every detail about your company. Leave the rest to our team of local SEO experts, from building internal and external linking structures to maintaining consistency across all online directories. We manage every aspect of local SEO marketing for your business.
According to the local search statistics, 54% of people search for a local business once a month, and 12% search for the stores near them daily. The number of local searches performed daily is growing drastically, with more and more people relying on the internet to find the most popular and affordable businesses nearby.
Suppose you are still trying to understand why your business is not appearing in Google Maps search results. In that case, you should hire a reliable local SEO company such as Search Engine Projects for your local SEO business.