Dental Marketing is the process through which dental services move from concept to the patients. It includes
(1) identification, selection and development of a product,
(2) determination of its price,
(3) selection of a distribution channel to reach the patients’ place, and
(4) development and implementation of a promotional strategy.
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We are in a new era for marketing for attracting new clients, social media and search engine position dominating the market. For many businesses having their website get a right position on search engines can more profitable vs having small ads in a local magazine or running infomercial in middle of the night in a local cable channel.