What is Pay-Per-Click Management?

pay per click management

What does Pay-Per-Click (PPC) stand for?

Pay-Per-Click (PPC) is an online advertising method that allows for websites and products to show in top positions in search engines such as Google, Bing, and Yahoo. A PPC model works based on a fee for each click for the related keywords for the advertisers.

How much do PPC management services cost?

PPC management services cost is significantly different between agencies. Established PPC agencies that have achieved success with PPC services should disclose the cost of their hours. Please find a complete breakdown of PPC pricing that focuses on comparing the typical pricing model to the best PPC companies. Request details on pricing for PPC before you hire.

FeaturesCopperSilverGold
Monthly PPC spend with PPC networksUp to $2,500$2,501 to $5,000$5,001+
Keywords in campaignUp to 100Up to 400Up to 2,000
Google PPC Network
Bing PPC Networks
Facebook PPC
Google Text Ad Remarketing & Banner Remarketing (if banner ads are included, provided by the client, or creative banner design is paid for)
Google Display Network
Google customer match & audience match
Industry analysis
Ad campaign copywriting
Ad copy performance testing
Ongoing keyword development and tweaking
Dynamic keyword insertion into ads
Google analytics integration & goal tracking
Results analysis/reporting
Strategic bid management
PPC account settings monitoring (Ex. Geotargeting)
Single account representative
Monitoring clicks, conversions, and click fraud activity
Setup and management of rule-based bidding
International PPC campaign management (English only campaigns)
Initial banner ad design for display & remarketingAdd $800Add $8001 set included
Landing page performance testingBy Quote
Monthly performance & analysis reporting
Free $100 AdWords credit to new clients
One-time setup (1st month):$495$949$1,750 +
Progressive monthly management cost:$495 (& minimum for all plans)15% of monthly budget12% of monthly budget

How does Pay-Per-Click (PPC) work?

PPC stands for “pay-per-click.” Advertisers pay a fee when a user clicks on the online ads. It is a way of buying traffic to your website rather than attempting to “earn” those visits organically. This is typically done through search engines like Google, Bing, and Yahoo or social media platforms like Facebook and LinkedIn.

PPC advertising is one of the most effective ways to drive targeted traffic to your website and generate leads or sales. Advertisers can choose the keywords or phrases they want their ads to appear for and budget how much they will spend. The ads will then appear in the sponsored or promoted section of the search engine results or on the selected social media platform.

Connecting your business with 4.5 billion internet users is not achieved simply by owning a website. You have to optimize that web presence with many other critical online tools. PPC (Pay-Per-Click) is the fastest way to generate traffic to your website.

ppc advertising companies search engine projects

Do you need a PPC agency?

When you run a PPC campaign or plan for a future one, you are better off using a skilled PPC agency. Running Google Ads management requires experience, skill, and capabilities. If you need help determining whether or not PPC works well for the business, contact Search Engine Project’s PPC specialists.

A Closer Look at Google Ads

Google Ads (Google AdWords up until June 2018) is the world’s most popular PPC advertising platform. It is so popular that some have come to think of PPC as being synonymous with Google Ads. Google displays your ads when users make queries relevant to what they seek.

An advertisement listed with Google Ads can appear above or below the results of a search query on Google’s search engine and other Google entities on the Google display network. This includes YouTube, Gmail, Blogger, mobile apps, and websites your customers visit. Where your ad appears is a function of your targeting method.

For the best results, leaving PPC management to experts is smart. Crafting an effective PPC campaign is a highly technical activity that should only be done by the top PPC agencies. Ultimately, the goal of marketing is not only awareness but also sales. You don’t want visitors clicking and leaving your website. You want them to buy your services or products. Otherwise, what’s the purpose?

Relevant Keyword Research: PPC campaigns are entirely built around keywords. As such, keyword research is critical to the success of a campaign. And it’s not a one-time thing either. It requires you to update your keywords and organize them into campaigns continuously. A PPC agency will research and list the keywords relevant to your product or service offering.

Landing Page Quality: The landing page is another essential part of your conversion funnel. A quality landing page persuasively delivers relevant content and a clear call to action that meets specific customer demands.

Quality Score: Quality Score is Google’s estimation of the quality and relevance of your keywords, landing pages, and PPC campaigns. If your landing page appeals to users, you will have a higher quality score. Ads with higher Quality Scores could receive a lower cost per click and potentially receive better positions in search engine results.

google ads agency

How do you choose the best PPC agency among all PPC companies?

Not all PPC Management agencies are created equal. Not every PPC agency can deliver value based on your business goals. Many PPC companies offer free PPC audits and evaluation of paid media strategies. If you are looking for the best PPC management agency, the following criteria will guide you.

1. Set Clear Goals

The cliché, “You can’t hit a target you can’t see.”, comes into play here. Think about what you want to achieve with your paid advertising. For most advertisers, the goal is to increase the sales of products or services. Why not get more specific with that, too? What percentage of your total annual revenue comes from PPC marketing? Put a figure to it. You should set up monthly goals with a budget for your PPC marketing.

2. Look for PPC Agencies with Professional Certifications

Look for agencies that are certified Bing and Google Ads Partners. Being a professionally certified Ads partner is a mark of a qualified digital marketing agency. It indicates that the PPC agency has taken the time to understand the mechanisms for optimizing paid search ads and creating successful campaigns on those sites.

Qualified PPC companies that are Google Ads and Bing Ads partners would likely display the banners on their websites.

Don’t just spot this image; click on it!

If it’s only a static image, there’s a chance you’re dealing with a bogus PPC agency. A genuinely certified PPC agency would embed a link in that image that leads to a company profile with either Google or Bing.

3. A Track Record of Excellence

Choose a PPC company with an excellent track record of helping clients with their marketing efforts and goals. Compare the information the PPC company gives you with the reviews you find about them. Most of the time, delighted customers would have been glad to offer feedback and leave them reviews on Google or Yelp.

4. Look for a PPC Company with Experience and Specialization

Experience is everything. When you hire a PPC company with years of experience, you have peace of mind that your business isn’t a test subject.

As for specialization, some PPC agencies specialize in specific industries or search engines, while some are full-fledged digital marketing companies with experts in handling every area, from graphic design, search engine optimization, and search engine marketing to social media marketing.

How do Search Engine Projects differ from other PPC advertising companies?

Search Engine Projects, one of the top-rated PPC companies in the US, offers digital marketing services, including PPC campaign management. Suppose you were targeting Pay-Per-Click on Google, one of the most effective PPC marketing platforms available. Our PPC experts will set up your account, select competing keywords, create different advertisement campaigns, and utilize the advertising budget.

pay per click ppc agency

If you already have an existing paid search campaign, our team of qualified experts will offer a free PPC audit as a part of our PPC services.

Our PPC experts can handle and manage complicated PPC campaigns more efficiently than other PPC advertising agencies. It would be best if you came to Search Engine Projects to run your PPC ad campaigns for enterprise companies and small businesses.

Tracking the conversion rate:

Search Engine Projects, one of the best PPC companies, pays much attention to the return on investment (ROI) and will track the client’s conversion rate daily. These insights will help to track the campaign and focus on potential customers.

Ultimately, the main objective of PPC management is to target only potential clients and not the average internet user. The Search Engine Projects team is knowledgeable about tracking the conversion rate. You can compare our client testimonials with those of other PPC marketing companies.

Effective budget distribution:

The biggest challenge that PPC advertising companies face is distributing their budget efficiently. The search Engine Projects team of PPC experts understands the challenges our clients might face and can achieve bigger goals even with a decent PPC budget. If you wonder, “How does PPC management work with smaller budgets?” you are covered.  We try to understand our client’s PPC marketing strategy and then create a paid search marketing budget that can be utilized efficiently to meet their online marketing goals.

Who says PPC marketing has to be hard to do when you have a dedicated digital marketing company to help you along the way?

PPC management is a job that is better left to the experts. Could you tell us your target audience requirements? Then, we conduct in-depth keyword research, perform competitive analysis, and evaluate paid advertising strategies for new or existing PPC campaigns.

PPC advertising is a highly effective form of digital marketing that allows businesses to reach their target audience through paid search engine advertisements. A pay-per-click firm, also known as a PPC advertising firm, can help companies manage their PPC campaigns to ensure maximum ROI from their advertising spend. With the help of a PPC agency, businesses can reach a large audience and drive traffic to their website.

There are many PPC agencies in the USA, but choosing one with a proven track record and a deep understanding of the advertising landscape is essential. The best PPC companies in the USA can help businesses create and manage effective PPC campaigns that deliver results.

A PPC agency can conduct research and analysis, identify the most effective keywords, create compelling ads, and manage a business’s advertising budget to ensure they get the best ROI. Regular performance reports are also provided to help companies make informed decisions about advertising spending.

In conclusion, using a pay-per-click firm can help businesses reach their target audience effectively and drive traffic to their website through PPC advertising. A PPC agency can help companies create and manage effective campaigns and ensure maximum ROI from their advertising spend.

We strive to fulfill all of our client’s digital advertising expectations. Please feel free to reach out to us. We’ll be happy to answer your questions regarding PPC advertising services.