What is Pay Per Click Management

pay per click management

Pay Per Click (PPC) is an online advertising method that allows for websites and products to show in top positions in search engines such as Google, Bing, and Yahoo. PPC model is worked based on a fee for each click for the related keywords for the advertisers.

Features Copper Silver Gold
Monthly PPC spend with PPC networks Up to $2,500 $2,501 to $5,000 $5,001+
Keywords in campaign Up to 100 Up to 400 Up to 2,000
Google PPC Network
Bing PPC Networks
Facebook PPC
Google Text Ad Remarketing & Banner Remarketing (if banner ads are included, provided by the client, or creative banner design is paid for)
Google Display Network
Google customer match & audience match
Industry analysis
Ad campaign copywriting
Ad copy performance testing
Ongoing keyword development and tweaking
Dynamic keyword insertion into ads
Google analytics integration & goal tracking
Results analysis/reporting
Strategic bid management
PPC account settings monitoring (Ex. Geotargeting)
Single account representative
Monitoring clicks, conversions and click fraud activity
Setup and management of rule based bidding
International PPC campaign management (English only campaigns)
Initial banner ad design for display & remarketing Add $800 Add $800 1 set included
Landing page performance testing By Quote
Monthly performance & analysis reporting
Free $100 AdWords credit to new clients
One-time setup (1st month): $495 $949 $1,750 +
Progressive monthly management cost: $495 (& minimum for all plans) 15% of monthly budget 12% of monthly budget

Why Should You Choose Search Engine Projects for PPC Management?

PPC management is a complex task that needs much research behind it. Given the fact that most businesses rely on PPC management to gain more traffic or sales, hiring PPC managers who are highly qualified is the key behind successful PPC management. Search Engine Projects can help you achieve this by targeting your resources better. If you are still confused about the right choice, this article explains why Search Engine Projects is the best PPC management company for you.

ppc advertising companies search engine projects

How does Pay-Per-Click (PPC) work?

Pay-Per-Click is a method of internet advertising that functions by paying the search engines or websites only when the user actually clicks on the advertisement. This results in a higher number of users coming to the website of the advertiser. This is better known as traffic generation which is most of the client’s end goal of a website.

 

How does Search Engine Projects differ from other PPC advertising companies?

 

An experienced and specialized staff:

Search Engine Projects has a team of qualified experts who are able to tackle everything from the beginning. Let’s suppose you were targeting Pay-Per-Click on Google, which is easily the most effective PPC marketing platform available. Our experts will set up your account, select competing keywords for better search engine optimization, utilize the advertising budget effectively, and create different advertisement campaigns. The job is never as simple as it sounds. Their experts are able to handle the technicalities involved in order to make a PPC campaign more efficient than what other PPC advertising agencies do. Which is why you should come to Search Engine Projects to do the job for you.

 

Tracking the conversion rate:

Search Engine Projects pays a lot of attention to the resources that they have with the clients and will track the client’s conversion rate on a daily basis. These insights will help to track the campaign and focus on potential customers. Ultimately the main objective of PPC management is to target only potential clients and not the average user of the Internet. Search Engine Projects are knowledgeable about tracking conversion rate. You can check their testimonials on their website to view the positive reviews that clients have had in the past with them.

 

Effective budget distribution:

Unfortunately, resources for a budget can be small! The biggest challenge that PPC advertising companies face is distributing their resources efficiently.  This calls for an efficient budget plan from a team that knows how to do it right. Search Engine Projects understands the financial problems that their clients might be facing and are capable of achieving bigger goals even with a decent PPC budget. If you are wondering to yourself “How does PPC management work with smaller budgets?”, then they have got you covered. Search Engine Projects tries to grasp the understanding of their client’s objectives and then creates a budget that can be utilized efficiently to meet their goals. Who says Pay-Per-Click has to be hard to do when you have a dedicated team like Search Engine Projects to help you along the way?

Search Engine Projects strives to fulfill all of their client’s expectations. You can always contact Search Engine Projects and they will answer the questions that you might have regarding PPC.

PPC management is a job that is better left to the experts. Just tell Search Engine Projects your requirements and they will make sure that your website analytics will rise to your expectations. The best benefit is that you can witness your business transform through PPC management in front of your own eyes. With their dedicated and well-trusted staff, you can see the best of your PPC management through Pay-Per-Click and other advertising platforms.

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How to Choose a Great Pay-Per-Click Management Agency

Connecting your business with 4.5billion netizens (internet users) is not achieved simply by owning a website. You have to optimize that web presence with many other important online tools. PPC (Pay-Per-Click) is one of many tools the 21st century offers entrepreneurs to promote their business online. In this article, we’ll discuss PPC under three headings: what it is, why you need a PPC Management agency, and how to identify a top PPC marketing firm.

What is PPC?

PPC is short for Pay-Per-Click, an internet advertising model in which an advertiser pays a fee anytime their ad is clicked on. Some also refer to it as Cost-Per-Click. In essence, you are paying for clicks that lead to web traffic to your website.
Although, the PPC model is also used by social networks such as Twitter and Facebook, the most popular form of PPC is popularly agreed to be search engine advertising. When a user does a search query on major search engines, such as Google or Bing, the search engine would choose from an array of advertisements and display the business offerings that best fit the user’s query.
A well-optimized PPC campaign would help your advertising generate profitable leads at a considerably low cost. In further detail, we will be focusing on Google Ads which is the search engine PPC advertising platform powered by Google.

A Closer look at Google Ads

Google Ads (Google Adwords up until June 2018) is the most popular PPC advertising platform in the world. It is so popular that some have come to think of PPC as being synonymous with Google Ads. Through a slightly complex, but learnable ranking mechanism, Google displays your ads when users make queries relevant to what they are looking for.

An advertisement listed with Google Ads can appear above or below the results of a query on Google’s search engine and other Google entities on the Google display network. This includes YouTube, Gmail, Blogger, mobile apps, and websites that your customers visit. Where your ad appears is a function of the targeting method that you employ.

There’s a great value to be derived when you choose to do a Google Ad. Google, being the most popular search engine, is a high traffic website. Advertisers can connect with a lot of potential customers at reasonable prices.

Why you need a PPC Management Agency

For the best results, it’s smart to leave PPC management for experts. Crafting an effective PPC campaign is a highly technical activity that should only be done by the top PPC management firms. Ultimately, the goal of marketing is not awareness but sales. You don’t just want visitors clicking and leaving your website. You want them to become paid clients. Otherwise, what’s the use?
On your own, you might be able to create some awareness after making a sacrifice of your time and effort. But only an experienced Google Ad Words marketing agency knows what to pay attention to in other to ensure lead conversions. In order to do that there needs to be focus on these three areas to create a successful PPC campaign:

Relevant Keyword Research: A PPC campaign is entirely built around keywords. As such, keyword research is critical to the success of a campaign. And it’s not a one-time thing either. It requires you to continuously update your keywords and organize these keywords into campaigns. A PPC management firm will research and make a list of the keywords relevant to your product or service offering.

Landing Page Quality: The landing page is another essential part of your conversion funnel. A quality landing page is one that puts across relevant content in a persuasive manner and a clear call to action that meets specific customer demands.

Quality Score: Quality Score is Google’s estimation of the quality and relevance of your keywords, landing pages, and PPC campaigns. If your landing page is appealing to users, you will have a higher quality score. Ads with higher Quality Scores could get lower prices and better positions in search results.
Now, are you still considering handling the management yourself or would you rather let professionals do it for you properly? Now it is important on how to choose the right professionals to do the job for you.

Making your Choice of a PPC Management Agency

All PPC agencies are not created equal. Not every agency can deliver based on your business goals. These tips will guide you to find the right PPC Management Agency for you based on your needs.

1. Set Clear Goals
The cliché, you can’t hit a target you can’t see, comes to play here. Think about what you want to achieve. For most advertisers, the goal is to increase sales of a product or service. Why not get more specific with that too. What percentage of your total annual revenue are you hoping to come through PPC? Put a figure to it. You may go on to set monthly goals and set your budget for the campaign.
Your goals are the basis for intelligible business conversations between you and a PPC management agency.
Note this: When discussing your goals with them, ensure that you allow them to weigh in with their expertise. Listen diligently to their feedback. It’s not uncommon to find that a PPC campaign is not what your business needs the most.

2. Look for Professional Certifications
Look for agencies that are certified Bing or Google Ads Partner. Being a professionally certified Ads partner is a mark of a superior ads agency. It indicates that they have taken time to understand the mechanisms for optimizing adverts and creating successful campaigns on those sites.
An agency that is a Google Ads or Bing Ads partner would likely display it on their website. Don’t just spot this image; click on it! If it’s only a static image, there’s a chance you’re dealing with a phony agency. A genuinely certified agency would embed a link in that image that leads to a company profile with either Google or Bing.

3. A Track Record of Excellence
Choose an agency that has a great track record of clients whom they’ve helped achieve business goals. You don’t have to ask the details to know this. Compare the information they give you with the reviews you find. Most probably, delighted customers would have been glad to offer feedback and leave them reviews on Google or Yelp.

4. Look for Experience and Specialization
Experience is everything, but it’s something. When you hire an agency that has years of experience under its belt, you have peace of mind that your business isn’t a test subject.
As for specialization, some PPC agencies specialize in specific industries, or search engines while some are full-fledged digital marketing companies having experts in handling every area from graphic design to social media marketing, email marketing, SEO Optimization. The advantage of the companies have extensive expertise over those who have their specialty in just PPC is that they can give the marketing procedure a more well-rounded look that’s often useful in PPC advertising. You don’t want your PPC ad campaign to standalone from your other advertising efforts.

5. Be wary of long-term contracts
Sometimes, a PPC agency wants to lock you into a long-term contract without having shown any results for your business. We recommend that the contract be no longer than a few months until the ads agency has shown sustained results.
This would be costly for the agency. But a truly competent ads agency is assured that after showing real results, they would have established trust and would then profit from a long-term business relationship. If you find they are not producing results after months of patience and open conversation, have a serious talk with them.

6. Enquire about their reporting system.
A good PPC management agency would be willing to deliver periodic easy to understand reports of your PPC performance. It’s your responsibility as the business leader to inspect what you expect. You should not assume that everything will be done as discussed. You want to make sure they are delivering on their promise to track and analyze your data for optimum results.
So ask what structures they have in place to make the reporting process easy. Will you have a personal account manager? How often will these reports be sent? Will they be rid of technical jargon and be written in language that you understand and that relates to the bottom line?

As the relationship progresses, Test and Measure!

You must constantly review the growth the hired agency has brought to your company. Do you see any proof of success? If you aren’t, chances are you’ve hired a phony company. A few weeks to 2 months is enough time for a PPC campaign to begin to show expected results.
Before the campaign begins, discuss with your agency the metrics you’ll use to measure success. These metrics should be intricately linked to your business KPIs. What’s the point of figures that don’t drive you closer to the main goal?

Our team at Search Engine Projects is focused on ensuring that your budget is effectively utilized. We promise 100% satisfaction. Will you allow us to deliver on our commitment to you as we have for other businesses?