Social media marketing is gaining traffic through social media sites such as Facebook, Twitter, Instagram, Pinterest and other social media channels. Social media websites provide a different type of interaction between website users, based on their functions.
Yelp started a new program called Yelp Advertising Partners in 2019. Yelp chose a small group of consultants or digital marketing firms to work with. These partners come up and make use of the best strategies that Yelp offers to help small business to a target local audience through Yelp.