When it comes to digital marketing strategies, you can easily create an extensive list of every available technique or technology available these days. While you are likely to find out a multitude of suggestions that all or even some digital marketing strategies seem better than others, which ones of all the available are the most crucial?

Digital marketing has unquestionably reached a significant peak in this contemporary world, eliminating the traditional marketing methods. If you are running a business and are looking to compete or prove your worth in this digital landscape of 2020, focusing all your attention on ten specific areas is your best bet.

Here’s a list of 10 digital marketing tactics and techniques that you must implement in your business in 2020:


There is not anything that seems more crucial to digital marketing compared to Search Engine Optimization (SEO), something that possibly will perplex you with its constant complexity. There is no doubt that Google’s algorithms can still seem confusing, you can gain a better understanding of how it works when you work with the idea.

Having an expert to look take care of SEO for you will work to your advantage. This is because hiring a pro will help you succeed. While you can improve your knowledge of some fundamentals, you will want someone who has hands-on experience and the skills to completely help you recognize which strategies will work best for your business.


When it comes to expanding your business reach, it is good to create more content for your brand through blogging. A unique digital marketing strategy, blogging will thoroughly help you establish reliability for your business.

Using a free or low-priced website tool for creating your website is the smartest move you can make. Posting content once a week will help boost the online presence of your brand considerably. It will help build trust between your business and the customer.

It is entirely at your discretion whether you’d like to write blog posts yourself or allow guest bloggers to create unique and captivating content for your brand. Make sure you include a CTA (Call to Action) in your blog posts for visitors for subscribing. Also, receiving mails is the best way to collect leads for your brand.

3-Search Engine Marketing

Are you new to search engine marketing? If so, you will notice it online abbreviated as SEM. It is a form of Internet marketing where you can give a boost to your SERPs (Search Engine Result Pages) through paid advertising methods. Needless to say, you will want to work with an expert who can assist you in this field, especially the one who has worked with Google Ads and search/display ads. In the case of Google Ads, you will want to educate yourself on how the process works.

Google makes Google Ads easy to use, as they pay attention to customization. They allow you to select whether you want in-app mobile ads, YouTube video ads, graphic display ads, or text-based search ads. All of these will depend on the style of your business and the customers you are targeting to reach.

4-Local Search Marketing

Over the past few years, you have been seeing a lot of attention to local search marketing. It will rather continue to be indispensable in the coming decade. This is because local businesses understand the value of being found by local customers. To get started with local search marketing, you can make the most of the gifts from Google.

Through GMB (short for Google My Business), your listing will show up the moment someone does a Google search based on the keywords of the user. This incorporates your business appearing on Google Maps. Google makes it a lot easier to have your listing updated, so nothing becomes outdated.

5-Content Marketing

As one of the finest digital marketing examples, content marketing is a huge part of enticing a targeted audience. What’s more vital about content marketing is that you need to make the content useful, relevant, and consistent to make it worth to all those people who rely on it.

Taking the present situation into consideration, it is easy to see why you need to focus all your attention on creating the content that can resolve pain points. Using shortcuts or black hat SEO techniques just to make it to the top of major search engines won’t work in your favor. Google’s watchful eye keeps a check on everything. If you want to make content marketing work well for your business, make sure you focus on mobile content, influencer marketing, native advertising, etc.

6-Responsive Web Design

Reaching customers by mobile is by and large the standard now, and that will go on into the arriving decade. Making your website consistent with mobile screens is one of the most imperative parts of digital marketing. And the only way you can make it work to your advantage is through responsive web design.

With responsive programming, it is easier for you to make your site automatically complement mobile screens. While you have to partner with an experienced and competent web designer to make it happen, you will also want an SEO specialist for another aspect of responsive web design. AMP (Accelerated Mobile Pages) is a new open-source code helping to make mobile web pages load swiftly.

Google gives preference to all the websites using this, so you better avoid taking it lightly. It is helpful if you have a publishing website or post content to your site at regular intervals.

7-Email Marketing

You may have done email marketing, but how effective is it in helping you reach your planned targets at the right time? Email marketing is the most amazing tool that’s bound to work in your favor when it comes to generating more leads than possible through any other marketing method. Also, you can enhance your sales as well as conversion rates.

Are you already spending several hundred dollars on other digital marketing methods? If that’s the case, then it is time to switch to email marketing – one of the best methods that don’t cost an arm and a leg. In some cases, it is completely free of charge, unless using outsourced services.

Since you merge it with other media, it also happens to be one of the most incorporated methods of marketing. Email marketing, one of the types of digital marketing, helps you reduce your sales cycles when using appealing content.

8-Influencer Marketing

Ever thought about how you can make the most of the digital marketing campaign without breaking into your bank account? While you can save a considerable amount of money using email marketing techniques, hiring influencers will help you reap the same benefits.

If you think hiring influencers for brand promotion online is all about hiring a celebrity, you need to rethink. A prominent person on social media does not always have to mean being a known face. It can merely be someone with plenty of followers and a good track record of promoting products.

You can do a little research so you can identify top influencers. Consider doing this by carrying out hashtag searches on Twitter so you can what people say about topics for your industry. Reach out to influencers you come across on social media and ask them if they would be interested in creating awareness about your brand.

While some may offer to do it in exchange for free products, others will charge a fee for services rendered. Make sure you track your results to assure the best ROI (return on investment).

9-Revisiting Your Landing Pages

Have you created a landing page as part of your digital marketing campaign? If you already have, are you certain all those prospects who visited earlier will come back?

Every marketing expert restates how the landing page is treated as the core of successful inbound marketing. The main problem is your landing page is not very appealing right now. Solving this comes down to web design, such as where you place your CTA (Call to Action) and advertising.

It goes beyond what you place on the site. But you will likely invest in PPC (pay-per-click) advertising so you can place ads on your website concerning digital platforms. For CTAs, ensure that you include on your homepage keeping from complexities.


More and more consumers of content give preference to video more than any other visual medium. YouTube is a place where a lot of people post their videos with content that seems compelling to users. Successful video marketing can signify a behind-the-scenes tour of your business, or testimonials to disclose the human side of your brand. This means focusing on one major trend in video marketing i.e. Storytelling.

2020 is an unusual year for all businesses around the world due to the Covid19 pandemic. Keep your business active and thrive is depends on being online, accessible, and visible. To achieve these goals for the remaining of 2020 and future of digital marketing for 2021, contact Search Engine Projects