10 Jewelry Marketing Tips that Work

The US jewelry market business is worth $33.9 billion in terms of revenue in 2021, according to IBIS World. Considering the current marketing size and the fierce competition in this industry, small jewelry business owners need to embrace the latest marketing techniques to keep their business alive and running.

You have the passion to run a jewelry business. Whether you are a jewelry designer or a retailer selling precious gemstones and modern designs, attracting customers is not a breeze for any jewelry business. Here are 10 marketing ideas that work wonders for all types and sizes of jewelry businesses. Let’s take a look:

  • Attract Your Audience Emotionally

Diamond is a girl’s best friend. Every time she needs to celebrate her success, she will most likely hit the nearest jewelry store to find a diamond ring or a beautiful necklace. Similarly, men buy the latest jewelry items to impress their spouses, girlfriends, and female colleagues. It shows us how jewelry is so precious for women. 

You can make it more appealing by connecting with your audience emotionally. Tell them how you prioritize their satisfaction and how you value the time and money they spend on your products. Create a brand story that brings people to your store. Be a jeweler who people turn to when they need the finest necklace or earrings for their special occasion.

  • Offer Rewards 

Buying a jewelry item is a big decision for anyone. So, it’s obvious they will take time and do research before making a purchase. A special offer on your latest necklaces or a discount on diamond items is a good way to catch the attention of your audience. 

You could also use loyalty schemes to allow your customers to get 30 to 60 percent off on their next purchase. These are some easy ways to grow your sales and build a long-term relationship with your customers.

  • Generate Reviews

Let’s face the reality – customers get referrals before buying gemstones. If they are spending thousands of dollars on jewelry, they want the best. Customer reviews on Yelp, Facebook, Instagram, and Google increase your brand’s credibility. 

Online reviews increase your customer’s confidence. It reassures them that your business is safe. So, focus on collecting positive reviews and building brand authority.

  • Have a Chatbot for Support

Your customers need guidance throughout the sale process. And, the chatbot does the same. It helps them find the best jewelry piece that matches their preference and budget. You can use a chatbot on the financing and payment page to help customers pay for the items or implement these customer support software apps on specific pages. 

  • Offer an Excellent Customer Service

Customers don’t make a sizeable purchase from a store that doesn’t satisfy them with the customer service.

Whether the customer needs a pair of simple hoop earrings or a diamond ring for a wedding, you must have a support team that’s available 24/7 for your customers.

People are likely to share their good shopping experiences with their families and friends. Most people choose a jeweler based on their friend’s or relative’s recommendation. Increased sale is one of the biggest perks of good customer support service. Make sure you have a customer support team ready for your customers’ assistance.

  • Offer Instagram Contest and Giveaways

Whether you are a startup or a credible jeweler operating for years, Instagram is the perfect place to market your business to your target audience. Giveaways never fail to attract your audience’s attention. After all, who doesn’t want free jewelry? You can offer a pair of diamond earrings or a gold bracelet for free to the winner who qualified for the contest. 

The winner is often chosen randomly. A giveaway contest allows you to present your brand to people who are interested in shopping from your store. People will participate in the giveaway contest and share it with their friends who must be interested in getting free jewelry. It’s a quick and effective strategy to build your followers and promote your brand to a wider audience.

  • Focus on Photography

For online shoppers, photographs are the only way to know the colors, design, and quality of the jewelry. So, make the best of this opportunity by clicking nice photos of your jewelry pieces. You can use the photo editor software to improve the picture quality or hire a professional photographer. To make it more interesting, you can put pictures of your customers wearing your jewelry designs. 

  • Create a Landing Page for Emails

For a jewelry business, it’s important to build a long-term relationship with customers by collecting their email addresses. You can use emails to send regular notifications to your audience. It can be a Christmas promotional offer, holiday package for summer vacation, a new product launch, or a set of modern necklace designs that millennials will love to add to their collection. You can send these updates over email. It is the best way to build your audiences’ trust in your brand.

  • Collaborate with Influencers

Influencer marketing has become a popular way for brands to promote their products and services to a wider audience. You can collaborate with a social media influencer or a celebrity who has hundreds of thousands of followers on Instagram. Offer a free necklace to them for promoting your business to your audience. 

  • Hire a Digital Marketing Team for Your Jewelry Business

Not every jeweler has time to manage their customers while handling digital marketing channels. Besides, digital marketing is not easy. You need to know the basics of SEO, SMM, SEM, and other advertising strategies to get your brand to your target audience. A digital marketing team can increase your reach and help you attract more customers in the long run.


The old newspaper and magazine advertisements hardly work in today’s modern age. If you want the best results without spending a fortune, you need to focus on digital marketing for your jewelry store. The above tips will help build your jewelry business. Good Luck!