Property management is not just like any other branch of business. Property management is considered to be a very specific branch.
With having this on the mind, we can say that property management marketing requires very different and not standardized approach to the clients. So, in this article, we will give you some tips about property management marketing.
People Need To Get Your Message
Before we even start and before you even decide to jump in property management, inform yourself about different forms of marketing. If you want to be successful in what you do, people need to hear about you – to know about your company’s existence. So, make a plan and good marketing strategy and just start realizing it. Marketing can be such a powerful tool if you know to use it wisely. So, here you will find some useful tips about property management marketing.
In an era where everybody knows how to use a computer and have internet access, deciding not to advertise online would be such a terrible mistake. But, online marketing has some few ‘’rules’’ you need to follow. First of all, you need to get familiar with the SEO (search engine optimization). Your website about property management needs to be optimized so it can appear in top searches related to this niche. Also, if you use Google Places, your company will appear on Google Maps and Search as well. For the end, you can always make a Facebook fan page, or you can start a topic about your company on some renowned forum. Social networks are the most powerful tool in online marketing lately.
Target Your Potential Customers
If you want to be successful in property management marketing, then you need to know who your potential homeowners are. You can divide your customers into several groups: homeowners that renting their properties, homeowners having a problem with the current tenant, families with kids, families without kids, students, and elderly people etc. This is necessary because every group has its own need for space and size of the property. Students usually need low-rent properties near their college, so if you want to advertise this kind of property, try to adjust your advertisement (the accent should be on students needs). Also, luxurious residences are for wealthier people, so if you want to advertise these kinds of properties, you also need to adjust your ads and approach.
Have You Heard About Vlogs?
Vlogs (or video blogs) are perfect if you want to provide information about what you do (property management, obviously). Video blogs also put you ahead of your competition. Asking how? They give you an opportunity to share all your experience with property management. You can also feel free to give some advice in your video blog. This is a good thing to do because you never know who’s watching your videos – maybe landlords or investors. If your advice helps a landlord with a specific issue, your value increases in his eyes. Also, investors can get information and advice about where should they buy property. Your video blogs will become your asset.