All modern businesses are now using marketing automation and the CRM system for understanding their prospects and customers. You may be actively involved in using social media technology or you may be sending content to your audience in a timely way, but what if your customers are scattered all around the world?
Are you sure you are getting your message delivered across the globe?
That calls for website translation services. If you haven’t got your website translated, you are missing a lot of customer interactions. It is great that you have your business website running, but it is the right time for you to move to the next level and work on the localization of your website.
If you are wondering why you need website translation, take a look at the ways that can help you in performing global marketing:
If Your Business in Global, Then You Need Localization
In case you already have a global presence, there are chances that people from other countries might already be visiting your website. In that case, check what percentage of customers are coming from foreign countries that speak different languages. You should measure the traffic you will get if you actually have content displayed on your website which is actually in their native language. That means you need to translate your website into different languages to engage more customers.
Speaking to Customers in their Language
All businesses are talking about customization and personalization today but not many pay close attention to language. Studies show that when you speak to someone in their native language, the likelihood that they will make a purchase is higher.
Local Content and User Experience
If you talk to a user experience designer, he will probably talk about local preferences when designing the website. The way a customer makes a purchase significantly depends on his culture and language. By reviewing the web traffic data by country, you will see how users from different places are drawn to your website on the basis of different types of content.
Higher Customer Satisfaction with In-Language Content
Some people think what’s the big deal, most of the audience knows English so why to translate the content? Well, the truth is, customers would like the effort of translating the content in their native languages. They will not have to worry about the language barrier anymore. The focus of the customers would be your brand and product experience.
Competitors are Already Doing It
There is no way you can slack off when it comes to website translation because competitors are already doing it. The number of companies that are translating their websites is rising each day. In case you are slacking off, then you are letting your competitors get away with a larger share of the market.
Localization is a complicated matter, if you are looking to gain global market share then you need a company to rely on. Search Engine Projects offers website translation and localization in Orange County, CA. You can contact us at 888-669-6961 for more information. Learn how they can help you in optimizing your global presence.