Building a website and offering your services to your target audience is not a hard task. However, you need to take help from a professional marketing agency to attract the attention of your target audience. A professional and experienced marketing agency implements the best and latest techniques to increase your brand exposure. So, how do you choose the best marketing agency? What are the top traits you should look for when hiring a marketing team? 

Here are the top characteristics to consider when hiring a digital marketing team.

  1. A Decent Work Portfolio

You are about to hand your business’ marketing department to an agency, so it’s obvious you will want to work with a professional who has experience in this field. A marketing agency never hesitates to show their previous work records and the clients they have collaborated with. 

Check out their website or social media accounts to get a list of their past clients. Even if you are on a tight budget, work with a team that has experience serving clients.

  1. Skilled and Specialized Team

The best digital marketing company has a competitive team that has experience in working with all types and sizes of businesses. In addition, these employees are familiar with all areas of digital marketing, such as SEO, SMO, SEM, email marketing, and more.

The about page has all the information about the team members, their expertise, qualifications, experience, and other details. You could search for their team members on LinkedIn as well. Search for the company and select “people” to find a list of employees working with the company.

  1. Good Communication

Another specialty of an experienced marketing agency is their communication skills. The team must be responsive. They must answer your queries and resolve your matters seamlessly. Remember that good communication is an integral part of your marketing strategy

  1. A Solid Reputation

Word-of-mouth marketing is still as popular as it was a few decades ago. The only difference is that it is done through customer reviews and testimonials in this modern age. Every website lists a few testimonials and customer reviews posted by their previous clients. 

In addition to the positive reviews, the neutral and negative ones also shed light on where the agency is struggling and which areas they need to work on. You can also check for additional customer reviews published on Yelp, Google My Business, and the social accounts of the company for more information. 

  1. Their Core Values and Mission

Understand the core values of a digital marketing company. Make sure it aligns with your company’s mission and goals. After all, the marketing team is going to be the extension of your company.  

Check out the core values and the mission of the company to understand whether the marketing agency will help achieve your goals and benefit your business in the long run. Always pay attention to the words and phrases they are using to promote their services.

  1. A Professional-looking and Clean Website

A website is a virtual entrance to your business. That’s where your prospects land and decide if they should work with you. So, it is important to have a neat and well-designed website. No one understands the importance of a great website design as much as a digital marketing team. 

If the company you are looking to collaborate with doesn’t have a decent web design, move on to another company. Think about it – if a digital marketing team cannot handle their internal projects properly, how do you expect them to manage your brand and website? Check their website and navigate around to get a better idea of the company’s potential. 

  1. They Make Achievable Promises

A company promising to bring your website on top of Google in a short time frame is clearly a red flag. In fact, any promises they make indicate their knowledge of digital marketing. It also shows how well they know marketing in general.

Let’s say a company you are planning to work with promises quick results. SEO is one of the most unpredictable markets, so there’s absolutely no way a company can know how long will it take to generate the best results. There is a good chance they are scammers. So, always consider the promises a digital marketing company makes when promoting its services. 

  1. A Clear CTA (call-to-action)

A professional marketing agency never makes it hard for its audience to navigate through the site. Basically, they display their contact details and other crucial information on the homepage. They also have a clear call to action, guiding their audience through the sales funnel. This makes it easier for you to know which action to take next.

  1. Online Presence

Just a website doesn’t define the ability and creativity of a digital marketing agency. You should always look for their social accounts and other digital channels to get a better understanding of the company’s strengths. Find the company on Instagram, Facebook, LinkedIn, Twitter, and other social sites to learn more about their services, experience, professionalism, and since when they are operating. 

If the company has made a strong digital presence, there is a very good chance they will do the same for your business too. Check out their posts and the way they interact with their audience. These metrics tell you a lot about the marketing team. It also gives you insights into their problem-solving skills.

  1. Transparency

Last but not least, transparency is a crucial component of a digital marketing agency. You should work with a digital agency that’s transparent about its prices. They must have mentioned the cost of their services clearly on their website so you know how much each service will cost you. Do your research and choose a company that offers digital marketing for reasonable prices. 


You should start with understanding your specific goals and your mission. There is no point in wasting your time interviewing different marketing teams and explaining your goals to them only to hire a company that offers below-par services. Consider the above tips when searching for a digital marketing agency and hire a team that offers a comprehensive marketing plan for your business.