Ads can be targeted based on demographics, interests, behavior, location, etc. Platforms like Google AdWords and Facebook provide extensive targeting options.
How Do You Target Ads in Digital Marketing?
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About the Author: Shawn Nejad
Shawn Nejad started Search Engine Projects in 2004. Search Engine Projects is a digital marketing firm specializing in helping mid-size companies with their marketing projects in the US and overseas. Search Engine Projects is a certified Google Ads, and Yelp Certified Partner Company.
You can follow Shawn Nejad at @shawnnejad