Marketing automation uses software to automate marketing activities such as email marketing, social media posting, and ad campaigns. It's efficient and helps provide a more personalized experience for customers.
Ads can be targeted based on demographics, interests, behavior, location, etc. Platforms like Google AdWords and Facebook provide extensive targeting options.
The future will likely involve a greater focus on AI and machine learning, increased personalization, video content, and enhanced technology integration like AR and VR.
Agencies bring expertise, experience, and insights that can significantly improve the effectiveness of your digital marketing efforts, often more efficiently than in-house teams.