Generative Engine Optimization (GEO) represents the next evolution in digital visibility, focusing on optimizing content for AI-powered search and generative engines, such as ChatGPT, Google SGE (Search Generative Experience), and Bing Copilot. Unlike traditional SEO, which targets search engine rankings, GEO ensures that your brand, content, and products are accurately referenced, recommended, and featured within AI-generated responses.
GEO combines the principles of SEO, structured data, authoritative content, and entity optimization with strategies tailored for large language models and generative AI platforms. By aligning your digital presence with how these engines gather, interpret, and output information, GEO helps businesses stay relevant in AI-driven search results, voice assistants, and conversational interfaces.
Whether you’re a brand looking to be mentioned by AI, a publisher aiming for content recognition, or an e-commerce site seeking visibility in AI shopping assistants, Generative Engine Optimization is your pathway to future-proof digital success.