Social media marketing involves utilizing platforms such as Facebook, Instagram, LinkedIn, TikTok, and X (formerly Twitter) to promote a brand, product, or service.
It involves creating and sharing content to engage with a target audience, build brand awareness, drive website traffic, and generate leads or sales. Effective social media marketing includes a mix of organic posting, paid advertising, audience engagement, and performance analysis. By leveraging the power of social platforms, businesses can connect directly with customers, enhance their reputation, and stay competitive in a digital-first world.