Pay-Per-Click (PPC) Management is the process of overseeing and optimizing paid advertising campaigns on platforms like Google Ads, Bing, or social media channels.
It involves keyword research, ad creation, bid strategy, budget allocation, performance tracking, and continuous optimization to maximize return on investment (ROI). The goal of PPC management is to generate high-quality leads, increase website traffic, and drive sales by placing targeted ads in front of potential customers at the right time.