Generative Engine Optimization (GEO) is the practice of optimizing your brand and content. Hence, it shows up in answers generated by AI tools like ChatGPT, Gemini, Perplexity, and Copilot—not just in traditional Google search results. Instead of only chasing blue links, GEO focuses on:
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Creating explicit, factual, well-structured content that AI can easily understand and quote
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Building strong topical authority (so AI associates your brand with specific services or expertise)
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Using FAQs, schema, and long-form helpful content that directly answers common user questions
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Keeping your online information (website, profiles, reviews) consistent and up to date, so AI models “trust” it.
In short, SEO is about ranking in search results, while GEO is about being chosen as the answer inside AI-generated responses.
