Digital Marketing is the practice of promoting products or services using online channels, including search engines, social media, email, websites, and mobile apps. It combines data-driven strategies with creative content to attract, engage, and convert customers. From SEO and PPC to content creation and reputation management, digital marketing helps businesses increase visibility, drive targeted traffic, and grow revenue in today’s competitive digital landscape.
How Does Email Marketing Fit Into Digital Marketing?
Email marketing is a direct marketing tool that uses personalized, mass emails to educate and convince a lead to take a specific action, like purchasing.