When it comes to your sales from an online store or attracting new clients online the search engine positioning that you hold will determine how many visitors you receive on a regular basis. What you have to sell is important, and your level of customer service is also important, but the main thing that is going to get customers who do not know about your store to come to you is your online search engine positioning.
When someone wants to find something on the internet they either type in the address of the website they wish to go to or they type in a keyword so that the search engine they are using will recommend a website to them. Your search engine positioning is where your website will show on their result page.
Your search engine positioning tells the people how much faith the search engine has in your site being able to provide what they want.