Web Analytics Services | Website Traffic | Website Metric:

• You can find why your website is not working.
• Why are your website visitors leaving fast?
• Which section of your website is the most popular?
• Why your PPC campaigns are not converting to sale?
• Where are your visitors coming from and why?

• WebTrends
• WebSideStory (HitBox/HBX)
• CoreMetrics
• Omniture SiteCatalyst
• Urchin
• Visual Sciences
• IBM SurfAid

1. JavaScript Tagging
2. Web Server Log File Analysis - log file

1. The web server normally already produces log files, so the raw data is already available. To collect data via page tagging requires changes to the website.
   
   
2. The web server reliably records every transaction it makes. Page tagging relies on the visitors' browsers co-operating, which a certain proportion may not do.
   
   
3. The data is on the company's own servers, and is in a standard, rather than a proprietary, format. This makes it easy for a company to switch programs later, use several different programs, and analyze historical data with a new program. Page tagging solutions involve vendor lock-in.
   
   
4. log files contain information on visits from search engine spiders. Although these should not be reported as part of the human activity, it is important data for performing search engine optimization.
   
   
5. log files contain information on failed requests; page tagging only records an event if the page is successfully viewed.
   
   

1. The JavaScript is automatically run every time the page is loaded. Thus there are fewer worries about caching.
   
   
2. It is easier to add additional information to the JavaScript, which can then be collected by the remote server. For example, information about the visitors' screen sizes, or the price of the goods they purchased, can be added in this way. With log file analysis, information not normally collected by the web server can only be recorded by modifying the URL.
   
   
3. The page tagging service manages the process of assigning cookies to visitors; with log file analysis, the server has to be configured to do this.
4. Page tagging is available to companies who do not run their own web servers.
   
   

• Refine Business Model
• Define Goals
• Identify Niche Market
• Modify or Design Website
• Improve Search Engine Keywords-Search Terms
• Optimize Website
• Gain Higher Search Ranking in Natural Search Results

1. Drive the design and development of online (web) measurement solutions - lead clients in defining measurement strategy, vision, and infrastructure needs to support business objectives and drive client decision making.
   
   
2. Lead the development of clients’ web measurement strategies and reporting of key business metrics to multiple audiences (marketing, operations, media, etc) and management levels including client senior management.
   
   
3. Gather client business and learning objectives and identify key measures, approach and methodologies including data sources for obtaining key measures, and reports for measuring success against objectives.
   
   
4. Manage the design and generation of reporting frameworks that provide insight as to the performance of clients’ Website and/or drive to site online (interactive) marketing programs.
   
   
5. Based on measurement reporting and analysis, provide insights and make recommendations where appropriate to improve business, Website and/or marketing program performance and support forecasting efforts - apply various quantitative methods to analyze and interpret information from multiple data sources as needed (database, research and syndicated).
   
   
6. Establish measurement infrastructure for data capture and reporting - ensure methodology development including assessment, identification, and implementation of data sources and detailed tracking requirements, as well as facilitate communication and define roles and responsibilities amongst all parties including internal, client and third party. As necessary, determine and document data mapping rules for movement of data between required data sources.
   
   
7. Define test and learn objectives and agendas for clients’ business and marketing programs. This should include fundamental experimental test design (‘one at a time’ testing).
   
   
8. Communicate and apply all online and offline capabilities as they relate to other agency disciplines.
   
   
9. Codify and publish formal frameworks and methodologies for approaching major strategic issues, both leveraging existing intellectual capital and developing innovative concepts.
   
   
10. Proactively understand and anticipate client business owners’ reporting and analysis needs.
    
    
11. Participate in or lead new client acquisition and new business pitches. Expand the business by identifying new opportunities for measurement, research and Analytics within existing client accounts and establishing relationships with prospective clients.
    
    
12. Effectively define scopes of work, manage vendors, project budgets and resource allocation.
    
    
13. Provide leadership to and manage assigned staff on all aspects of client deliverables; create a team environment and participate in the hiring of new staff; provide methodological support, coaching, and training to department staff.