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Orange county Search Engine Optimization Los Angeles Search Engine Marketing

Search Engine Optimization (SEO) Case Study


  1. Furniture Marketing B2B Wholesale Case Study

  2. Medical Weight Loss Marketing Case Study

  3. Plastic Surgery Marketing Case Study

  4. Electronic Components Surplus Marketing Case Study

  5. Compounding Pharmacy Marketing Case Study

  6. Hair Salon Marketing Case Study

  7. Dance Studio Marketing Case Study

  8. Electrical Software Marketing Case Study


Furniture Marketing B2B Wholesale Case Study

Natural Search Optimization Increases Conversion by 600% for Hotel Furniture Center

Overview:

Hotel Furniture Center Case Study Hotel Furniture Center (HFC) is a leading international online hospitality furniture provider, helping hotels, resorts and casinos find the top quality furniture and other related products with the right price.

Hotel Furniture Center (HFC) has offices in the USA and mainland China. The company differentiates itself from others by developing proprietary trading on time services and products quality for its customers.

The Challenge:

Hotel Furniture Center (HFC) needed to increase its online position on major search engines such as Google, Yahoo and MSN in a short time. Hotel Furniture Center (HFC) also needed to increase its click-through rate and brand exposure. They chose Search Engine Projects Inc. to optimize their accounts, including:
  1. Selection of relevant keywords.
  2. Higher ad positioning.
  3. Variations of ad creative.
  4. Addition of contextual distribution.
  5. Expansion into Canadian and US Markets.
Action:

Search Engine Projects Inc. analyzed the Hotel Furniture Center (HFC) website, the database, the marketplace and the competition, and then developed an online and offline action plans.

The following process was implemented by Search Engine Projects Inc. to ensure proper results:
  1. Website redesign
  2. Create New Database
  3. Resize all the existing pictures to be able to use for online catalog.
  4. Website usability study.
  5. Running Survey and implementing recommendations from users.
  6. Create administrative tools to allow the client to make fast and easy updates to their product information on the website.
The Results:

Hotel Furniture Center (HFC)'s campaign optimization techniques resulted in:

  1. Conversions increasing over 600 percent.
  2. CTR more than doubling after optimization.
  3. Impressions increasing by 250 percent.
Recent Ranking Results:

Hotel Furniture

Key word: Hotel Furniture
Google Yahoo MSN
Natural Ranking 5 Natural Ranking 7 Natural Ranking 6


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Medical Weight Loss Marketing Case Study

Natural Search Optimization Increases Conversion by 1500% for SobobaMedSpa Medical Weightloss Centers

Overview: Medical Weight Loss Case Study SobobaMedSpa

Based in Laguna Hills, California, Soboba Medical Weight Loss Clinic (SobobaMedSpa) has four locations in Orange County and San Diego in Southern California.

Each Medical Weight Loss Clinic is staffed by highly trained nurses and medical personnel who are dedicated to helping clients reach their weight loss goals.

The Challenge:

Soboba Medical Group (SobobaMedSpa) needed to attract new patients from local communities. SobobaMedSpa also required to have a fully integrated solution software to shares patients' information, billing and marketing tools from the same database in secure format.

Action:

Marketing Solutions:

Search Engine Projects Inc. redesigned Soboba Medical Group (SobobaMedSpa) website, built a solid back office and accounting Software to interact and generate reports for all the offices at any location at any time.

Search Engine Projects also help them by monthly Email Marketing dedicated to weightloss patients and increase the number of opt-in emails to ten folds during the first two years.

Business Solutions:

Search Engine Optimization also helped Soboba Medical Group (SobobaMedSpa) improving their management style and business coaching.

Define their business objective model by considering weightloss marketplace and the competition, and then developed an online and offline action plans.

Programming Solutions:

Create an online billing system that offers basic and advanced billing, Medication tracking pre patient tracking transaction and history chart a full accounts payable and receivable, comprehensive trust accounting Interact between all offices with new patients for existing and new office location.

The following process was implemented by Search Engine Projects Inc. to ensure proper results:
  1. Website redesign
  2. Create new database
  3. Website usability study.
The Results:

Soboba Medical Group (SobobaMedSpa) 's campaign optimization techniques resulted in:
  1. Conversions increasing over 1500 percent.
  2. CTR more than quadruple after optimization.
  3. Impressions increasing by 850 percent.
Recent Ranking Results:

Key word: medical weight loss orange county
Google Yahoo MSN
Natural Ranking 1 Natural Ranking 6 Natural Ranking 4
Start Today

It's easy to start with Search Engine Projects Inc. (SEP) campaign. Simply provide your contact details. Sign up now to see what Search Engine Projects Inc. (SEP) can do for you.

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Plastic Surgery Marketing Case Study

Natural Search Optimization Increases Conversion by 520% for GetYourNewLook.com Center for Plastic Surgery Orange County (Genetic Anti-Aging Institute)

Overview: Plastic Surgery Marketing Case Study

Based in Costa Mesa, California, Center for Plastic Surgery Orange County (GetYourNewLook.com) is one of the largest Plastic Surgery Center in Southern California. The Center for Plastic Surgery Orange County has one the best state of art surgical center in Orange County, California.

There is a team of highly trained and certified Plastic Surgeons that they are helping patients having their best new look.

The Challenge:

Center for Plastic Surgery Orange County (GetYourNewLook.com) requested to improve the number of the local patients and reduce the cost of marketing. Center for Plastic Surgery Orange County (GetYourNewLook.com) had an existing website that did not generate quality leads.

Search Engine Projects (SEP) studied the Center for Plastic Surgery Orange County (GetYourNewLook.com) business model.

Search Engine Projects (SEP) actually redesign (GetYourNewLook.com) website to mimic their marketing goals and also convert the website to more informative website.

Action:

Marketing Solutions:

Search Engine Projects (SEP) studied the Center for Plastic Surgery Orange County (GetYourNewLook.com) business model.

Search Engine Projects (SEP) actually redesign (GetYourNewLook.com) website to mimic their marketing goals and also convert the website to more informative website.

Business Solutions:

Search Engine Projects (SEP) increased website present on major search engine such as Google, Yahoo and MSN.

Search Engine Projects (SEP) started a new Pay per Click (PPC) campaigns with dedicated budget that increased the number and the quality of the patients to the center in less than 1 month.

Programming Solutions:

The following process was implemented by Search Engine Projects Inc. to ensure proper results:
  1. Website redesign.
  2. Search Engine Optimization.
  3. Search Engine Marketing.
  4. Networking and Data accusation.
  5. Website usability study.
The Results:

Center for Plastic Surgery Orange County (GetYourNewLook.com)'s campaign optimization techniques resulted in:
  1. Conversions increasing over 520 percent.
  2. Click-through Rate increase 120 % after optimization.
  3. Impressions increasing by 850 percent.
Recent Ranking Results:

Key word: anti aging orange county
Google Yahoo MSN
Natural Ranking 1 Natural Ranking 3 Natural Ranking 2


Start Today

It's easy to start with Search Engine Projects(SEP) campaign. Simply provide your contact details. Sign up now to see what Search Engine Projects Inc. (SEP) can do for you.

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Electronic Components Surlpus Marketing Case Study

Natural Search Optimization Increases Conversion by 780% for IBSelectronics Global Electronics Surplus Distributors.

Overview: Electronic Components Surlpus Marketing Case Study

IBSelectronics is a global electronic component distributor, focused on improving their global expansion by creating online and offline present for their global clients in world.

IBSelectronics has offices in the USA and mainland China, Hong Kong, and Philippines. The company differentiates itself from others by a vast array of new products, utilizing new technology, unsurpassed customer service and customer focused distribution.

The Challenge:

In case of IBSelectronics, the main aim was to divert maximum targeted traffic of visitors to their website to improve the Search Engine visibility and conversion rate of the website.

IBSelectronics was mainly targeting keywords Advanced Materials, Automotive Electronics, Communications, Computer Hardware ,Connector Market, Consumer Electronics, Electronic Displays, Electronics Manufacturing, Embedded Systems, Industrial Electronics, Medical Electronics, Microelectronics and Microsystems, Military Electronics, Multimedia, Nanotechnology, Networking Equipment and Components, Optical Equipment and Components, Organic and Printed Electronics, Passive Components, Power Electronics, RFID Market, Security Systems, Semiconductor Manufacturing, Semiconductors and Integrated Circuits, Sensors and Instruments, Electronic Parts.

Action:

Search Engine Projects Inc. analyzed the IBSelectronics business model and website. After evaluating their objective model and market analysis of electronic components data, Search Engine Projects redesigned the website and restructure the business model to fulfill their needs.

The following process was implemented by Search Engine Projects Inc. to ensure proper results:
  • Website redesign
  • Use the existing Database online
  • Create an Ecommerce back-end to support client needs
  • Create Search Engine functionality the deals with works with Electronic parts number and Website Content. This function helps to improve overall sales for IBSelectronics.
  • Website usability study.
The Results:

IBSelectronics' campaign optimization techniques resulted in: Conversions increasing over 2600 percent. CTR more than doubling after optimization. Impressions increasing by 350 percent.
  1. Conversions increasing over 780 percent.
  2. Click-through Rate increase 320 % after optimization.
  3. Impressions increasing by 350 percent.
Recent Ranking Results:

Key word: Electronic Part Store
Google Yahoo MSN
Natural Ranking 3 Natural Ranking 2 Natural Ranking 1


Start Today

It's easy to start with Search Engine Projects Inc. (SEP) campaign. Simply provide your contact details. Sign up now to see what Search Engine Projects Inc. (SEP) can do for you.

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Compounding Pharmacy Marketing Case Study

Natural Search Optimization Increases Conversion by 250% for Global Rx Pharmacy.

Overview:

Compounding Pharmacy Marketing Case Study Global Rx Pharmacy is a local Retail Compounding Pharmacy in Irvine, California.

Global Rx Pharmacy is also one of the main compounding pharmacies in Orange County, California. Global Rx Pharmacy is the main Orange County Compounding Pharmacy specializing in those hard to find medications, such as:
  • Dental Compounds
  • Bio-Identical Hormone Replacement Therapy (BHRT)
  • Pain Management Medicine
  • Animal Medications
  • Adrenal Fatigue
  • Thyroid Hormones
  • Andropause
  • Dermatology medicine
  • Pediatrics drugs
  • Podiatry
  • Sterile Products
  • Sports Medicine
The Challenge:

Global Rx Pharmacy tried to have public awareness about the pharmacy's location and services for local clients and at the same time to provide all types of compounding modification for potential clients in the US. There was a minimal budget due to the bad economy at the time and there were also many local competing compounding pharmacies in the local and national markets.
  • Create New Optimized website.
  • Selection of relevant keywords.
  • Higher ad positioning.
  • Variations of ad creative.
Action:

Search Engine Projects analyzed the Global Rx Pharmacy website, the marketplace and the competition, and then developed online and offline action plans. The following process was implemented:
  1. New website.
  2. Start new series of Marketing campaigns via search engines and local papers and various Media.
  3. New email marketing campaign.
  4. Survey the existing clients.
  5. Define a new bench mark based on current financial numbers.
  6. Define the cost of ownership of a new patient and how to acquire one.
The Results:

Search Engine Projects (SEP) provides results in less than 35 Days from the beginning of the project. Global Rx Pharmacy's campaign optimization techniques resulted in:
  1. Conversions increasing over 250 percent.
  2. CTR more than tripled after optimization.
  3. Impressions increasing by 350 percent.
Recent Ranking Results:

Key word: Irvine Compounding Pharmacy
Google Yahoo MSN
Natural Ranking 1 Natural Ranking 1 Natural Ranking 1


Start Today

It's easy to start with Search Engine Projects(SEP) campaign. Simply provide your contact details. Sign up now to see what Search Engine Projects Inc. (SEP) can do for you.

Top | Contact us 714-400-8003 | Free Consultation


Hair Salon Marketing Case Study

Natural Search Optimization Increases Conversion by 160% for Shadows Hair Salon

Overview:

Shadows Hair Salon Marketing Case Study Shadows Hair Salon, an established local hair and nail salon, is located in the city of Irvine, California.

Shadows Hair Salon differentiates itself from other local hair salons by the quality of customer service and price comparison.

The Challenge:

Shadows Hair Salon needed to increase the number of walk-in customers and quality of clients. Shadows Hair Salon also needed to hire master hair stylists to provide new styles for current and new clients.

The time between each client visit increased due to the bad economy. At the same time, the quality of new clients also was diminishing. Because of price shopping, Shadows Hair Salon was forced to reduce its price sheet.

Some new clients were looking for cheapest price, rather than quality of hair style.

Shadow Hair Salon had an old image based website that was only used as a landing page for advertising purposes. There was no update, no form and no call to action on the old website.

There was not a solid website position on any search engine. The major source of traffic was driven via CitySearch adverting channel. There was no clear understanding about cost of traffic and conversion rate by management.

Action:

Search Engine Projects (SEP) analyzed the Shadows Hair Salon website, marketplace and competition, and then developed online and offline action plans.

The following process was implemented by Search Engine Projects to ensure proper results:
  1. New hair salon website is based on Shadow Hair Salon business model.
  2. Create an online appointment page that allows new clients to select their time, day, type of service and stylist name.
  3. Website usability study.
  4. Running Survey and implementing recommendations from users.
  5. Local search engine optimization to improve Shadows Hair Salon website presence in major search engines such as Google, Yahoo, MSN.
  6. Start new series of local pay per click campaigns
The Results:

Shadow Hair Salon's marketing resulted in:
  1. Conversions increasing over 100 percent in less than one month.
  2. Click through Rate more than 300 percent after optimization.
  3. Impressions increasing by 450 percent.
  4. Solid natural position on major search engine and local directory.
Recent Ranking Results:

Key word: Irvine Hair Salon
Google Yahoo MSN
Natural Ranking 8 Natural Ranking 8 Natural Ranking 2


Start Today

It's easy to start with a Search Engine Projects (SEP) campaign. Simply provide your contact details. Sign up now to see what Search Engine Projects Inc. (SEP) can do for you.

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Dance Studio Marketing Case Study

Natural Search Optimization Increases Conversion by 600% for Pro Dance Center

Overview:

Dance Studio Marketing Case Study Pro Dance Center, a local dance studio located in the city of Irvine, California opened its doors in 2004 and has grown significantly since. Pro Dance Center's team is committed to providing quality dance instruction for kids and adults, building confidence within their students, and promoting dance as a healthy lifestyle. The Challenge:

In 2004, Pro Dance Center was conducting business exactly like any other small business: start with yellow pages adverting and some small advertising in local magazines. Starting a brand new dance studio is a tough job.

Pro Dance Center had a website built without any solid traffic or proper position on any search engine.

Pro Dance Center was looking for improving the number of new students, creating its brand and name recognition in local community.

Action:

Search Engine Projects (SEP) built a brand new website based on the exact business model of Pro Dance Center at that time.

A brand new series of local search engine marketing campaigns started to deliver quality leads to and from the new website. Working with local community is a must for all small businesses if they are looking for long term relationships and continuous stream of new clients based on word of mouth factor. Based on SEP recommendations, Pro Dance Center participated in a couple of fundraising and cultural events for Free just to receive name recognition in the local community.

E-mail Marketing was another channel to deliver prompt messages to existing clients and to send the right promotion materials to potential clients.

The Results:

Today, Pro Dance Center is looking for a new location due to a huge increase in the number of new students.

There is a long waiting list for the majority of classes. Pro Dance Center is now a well known brand in the local community.

Pro Dance Center had its 4th Dance Recital in the city of Irvine. The number of student increased 6 fold over 5 years.

Recent Ranking Results:

Key word: Irvine Dance School
Google Yahoo Bing(MSN)
Natural Ranking 1 Natural Ranking 1 Natural Ranking 1


Start Today

It's easy to start with a Search Engine Projects (SEP) campaign. Simply provide your contact details. Sign up now to see what Search Engine Projects Inc. (SEP) can do for you.

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Electrical Software Marketing Case Study

Natural Search Optimization Increases Conversion by 150% for ETAP Electrical Software

Overview:

Electrical Software Marketing Case Study Operation Technology, Inc. (OTI) is a full spectrum analytical engineering firm specializing in the planning, design, analysis, operation, training, and computer simulation of power systems.

OTI is the proud developer of ETAP Electrical Software , the most comprehensive power system enterprise solution. With more than 50,000 licenses in over 100 countries, ETAP serves the power system needs from generation to utilization.

The Challenge:

In 2009, OTI was looking to increase the number of downloads of its state of art Electrical Software (ETAP). OTI was also looking to increase quality of its website ETAP.com traffic by improving website position and SERP in Google, Yahoo and Bing (MSN).

Action:

Search Engine Projects (SEP) made research based on usability standard about visitor behavior for downloading their products.

A brand new navigation bar was built based on parent-child relationship that allows visitors accessing entire ETAP website at any time. The entire web pages optimized based on content relevancy and indexed to Google, Yahoo and Bing.

Start Facebook, Twitter, YouTube channeles for OTI to send the right promotion materials to potential clients.

The Results:

Today, number of ETAP downloads increased and SERP for certain keywords improved.

Recent Ranking Results:

Key word: Electrical Power System
Google Yahoo Bing(MSN)
Natural Ranking 2 Natural Ranking 3 Natural Ranking 58


Start Today

It's easy to start with a Search Engine Projects (SEP) campaign. Simply provide your contact details. Sign up now to see what Search Engine Projects Inc. (SEP) can do for you.

Top | Contact us 714-400-8003 | Free Consultation

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