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Dental Website Design - Dental Marketing Search Engine Optimization
There are many website companies that offer new dental websites, or redesign of existing Dental websites, from $49 per month to thousands of dollars for a customized dental website.
These dental website design companies also offer some sort of dental search engine marketing in the form of Pay Per Click campaigns for local dental marketing using Google, Yahoo or Bing search engines.
The more advanced dental website design companies also offer free domain or even free trial for dentists using existing Dental Portal websites, for up to two weeks.
We are evaluating their marketing strategies from a dentist's perspective.
What are the advantages of dental portal from Dentists point of view?
- Low Cost: Having a new website for less than $100 is an excellent price.
- No Technical Knowledge Required: The majority of dentists have no technical background to allow them to design a dental website. Having a dental website without having to know the design software can be appealing.
- Short Term Contract or No obligation: Short term contract allows dentists to evaluate the dental website companies' services such as customer service and reliability.
What are some of disadvantages of Dental portal from Dentists point of view?
- No Ownership of Content: Usually, much of a dentist's website contents belong to the web design companies.
There are two major disadvantages to not owning the content:
- The content on these websites is copied and repeated in every other dental website provided by these companies to their clients.
- Many search engines do not give high scores to the websites having exactly the same content, duplicated and repeated on so many other websites. Thus, there is little chance that these new dental website with duplicated content will have any solid ranking on Natural search engine position for any important keywords in Google, Yahoo and Bing search engines.
- No Ownership of Website: The term of contract for the majority of these dental portal website companies is like leasing a car without the option to buy it at the end of the lease period. In reality, you are renting their dental website portals for a monthly fee. If you decide not to use their services, you will end-up with nothing except your website domain name, a couple of your pictures, and a good bye note!
- Only PPC will work: Due to duplicate content, there is no or little chance of natural search engine optimization, so the majority of Dental website companies instead offer Pay Per Click(PPC)campaigns for their clients.
If you are dentist and looking to have more patients through online dental marketing, call us today for a free consultation 714-400-8003
It is all about connecting the right clients to your products and services.
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